Screaming, shoving and shocking deals are all to be expected on November 23rd, because Black Friday is back for 2018.

However, not all deals are created equal. Indeed, there are some things buyers should avoid on Black Friday as they can be bought for cheaper at other times in the year. OnBuy have looked through consumer reports on to identify what not to buy on Black Friday, and which month to make the purchase instead.

What Not to Buy on Black Friday

Here are just some of the things to avoid on Black Friday if you are looking for a bargain.

Fitness Equipment:

That exercise bike may look tempting, but everyone knows that the true deals on fitness accessories are in January. Why is this? Well, according to research the most common New Year's resolution is to exercise more, and companies have decided to make the most of our good intentions for the new year to make a healthy profit.

Black friday

Credit: Ververidis Vasilis /

"If you are on the lookout for certain products, it's best to keep an eye out for the deals that happen all year round..."


Your local bed store may be offering huge discounts this month, but mattresses are another thing to not buy on Black Friday. Instead you might want to wait until February or May, where it has been reported that you will get a better deal.

Gardening Tools:

You may want to replace some of your gardening tools in preparation for next Spring, but research reveals you should hold back until April if it's a lawnmower you are after. Replacing your old gas grill should be done in May rather than this Black Friday too.


If you are looking to detox before your inevitable Christmas binge - think again. Black Friday deals on blenders aren't as good as the discounts you will find in May - perfect to start your summer off with some scrumptious smoothies!

Smart Watches:

Also included in our list of what not to buy on Black Friday is smart watches. You'll be better off splashing out on this gadget in June, where the deals are a lot better.

Washing Machines and Dishwashers:

Many consumers flock to big-ticket items like kitchen appliances during Black Friday as they are fooled into thinking that November is the best time to buy. In fact, you'd be better off re-kitting your kitchen in July, research has revealed!

Laptops and Tablets:

Electronics are a consumer favourite during Black Friday, but laptops and tablets - along with headphones and printers - are cheapest in August.

If you are on the lookout for certain products, it's best to keep an eye out for the deals that happen all year round and avoid the consumer chaos this Black Friday!