As bonfire embers settles across Britain, the countdown to Christmas begins...
Suddenly we begin to think about what to buy. Products to purchase are seemingly endless, infinite opportunities at our fingertips - yet, OnBuy has uncovered a report by Barclays that claims UK consumers are masking a fear: what if one day, we can't access all that we want?
The historic decision by the UK to leave the European Union has generated huge uncertainty over the short and long-term outlook for the economy - not least within the retail sector. Leaving UK consumers struggling to make sense of the future of retail and the goods we will have access to, once the dust finally settles.
In fact, consumers have identified exotic fruits (62%), wine (55%), luxury goods (42%) and cheese (40%) as the store products they most fear will be hard to get hold of, once we break away from Europe.
|Predominantly food stores
|Predominantly non-food stores
|Textile, clothing and footwear stores
|Household goods stores
However, it appears British spirit knows no true fear - as consumers push through with optimism.
55% of the public believe British retailers will support the economy to withstand the uncertainty of Brexit, and a further 64% of consumers feel proud of British retailers and the services they offer. A majority even expect the quality of goods to improve.
And the optimism doesn't end there.
Brexit could create an opportunity for retailers to think about how they can capitalise on the global demand for British goods - adequately padding out Christmas stockings the world over.
Bearing this in mind, OnBuy have considered 8 Reasons to Shop British This Christmas:
8 Reasons to Shop British This Christmas
1 Support British Craftmanship
Many of the products made in Britain are finished by hand, using skills that have been passed on through generations - think woodworking, glass blowing, weaving and knitting.
2 Invest in Quality
British products may cost more than the mass-produced, but because they are often of a higher quality the cost-per-use or wear is much lower. You will therefore invest in a gift that lasts.
3 Buy Unique
Products manufactured in the UK are usually produced on a much smaller scale, so a British-made gift will be unlike any gift your intended is likely to receive.
4 Leave a Small Footprint
Ever thought about how mass-produced, foreign products make it from the factory to the shop floor? Often, flown here from the other side of the world, these products leave a large carbon footprint in their wake - shopping British may be kinder to the environment.
5 Celebrate British Employment
Why pay for goods that have been manufactured overseas, when you can help boost the British economy by supporting their workers?
6 Nurture Home-Grown Talent
Many UK designers struggling to find work in larger corporations set up their own brands to fulfil their passions. By buying their products, you are helping to keep the British retail market innovative and vibrant.
7 Add a Local Touch
What's more exciting than giving a gift where you know its provenance and the story behind its creation? In keeping your gifts local, you are not only supporting your community but buying an item loaded with character.
8 Preserve British Manufacturing
In uncertain times, actively seeking a gift made in Britain will help to keep the skill of British manufacturing alive and in demand. An increasing demand by consumers for items made in the UK will encourage retailers to invest in British, which only serves to benefit us all.