Last summer's exponential rise of 'Pokémon GO' propelled augmented reality (AR) into the mainstream.
The game really showed off the capabilities of AR, which can now seamlessly project virtual images/objects through a smart device into the physical world. Bearing this in mind, AR is set to redefine the ways in which consumers intend to interact with brands across several industries.
With AR especially making major waves in the creative economy - from retail to live entertainment/events - recent research by Goldman Sachs showed that AR and VR is predicted to grow into a £71 billion ($95 billion) market by 2025.
Interested in AR, OnBuy analysed findings from Mindshare, who surveyed 1,000 UK smartphone users to see whether they preferred to experience AR 'experiences' either on their smartphone or using a pair of smart glasses.