Social Media Study Reveals Our Favourite Kardashian
From controversial videos to changing the fashion game, whatever platform you’re on, you can’t escape the Kardashian/Jenner clan. In fact, as you endlessly scroll through Twitter, you’ll most likely stumble on a fair few tweets about the family along the way.
Despite the streams of adoring fans that follow their every move, the Kardashians still receive a fair amount of negativity. Interested in which family member is the most adored, our team at OnBuy.com partnered with SEMrush to conduct sentiment analysis on Tweets about the individuals.
Who’s the Most Loved Kardashian on Twitter?
1. Khloe Kardashian
Taking the top spot is the middle child of the pack, Khloe. Perhaps best known for her dramatic marriages, Twitter seems to go easy on this family member as Tweets about Khloe are, on the whole, quite positive at 53.86% and 29.29% neutral.
However, there are always trolls lurking and even Khloe is not safe, with 16.85% of Tweets showing some kind of negativity towards her.
2. Kourtney Kardashian
Known for her sharp tongue and sarcastic replies, Kourtney is basking in 45.37% of positive Tweets. Not only that, she receives the least amount of hateful comments of all the Kardashian/Jenner clan, with only 13.59% to deal with.
Although being the first to walk away from Keeping Up With The Kardashians, Kourtney doesn’t seem to have been massively affected.
3. Kim Kardashian
After analysing Tweets dating back to July 2020, we found that Kim Kardashian is the third most loved Kardashian/Jenner family member on Twitter. This comes as no surprise, as the socialite come model come businesswoman is often cited as the star of their eponymous show.
Maybe it is down to her recent activism and fight for equality that 45.35% of Tweets were positive when mentioning her. However, nearly a fifth (18.52%) of Tweets included elements of trolling, so it isn’t all rosy in Kim’s world.
4. Kylie Jenner
After launching her own beauty empire, Kylie Jenner has constantly been in and out of the news. Her secret pregnancy, lawsuits, and being awarded the youngest self-made billionaire (before being taken away) has meant that she’s regularly splashed on our news feeds.
Despite these legal and social squabbles, Kylie is still the subject of 44.04% of positive Tweets. The negativity isn’t as prevalent as Kim’s replies either, sitting at just 15.13%.
5. Kris Jenner
Placing fifth on our favourite Kardashian/Jenner list is the self-proclaimed ‘momager’ of the family, Kris Jenner. She has been in the news for decades but it looks like we aren’t sick of talking about her just yet, with 43.18% of Tweets about her being positive.
However, Kris has to deal with over a quarter (25.89%) of negative Tweets - it seems that many people take offence to her meddling ways.
6. Caitlyn Jenner
Following her divorce from Kris, Caitlyn started on her own path. She came out as a transgender woman in 2015 and has appeared in numerous TV shows, documentaries and news articles ever since.
Our analysis found that 10,034 Tweets were made about Caitlyn between July 2020 and February 2021. Out of these, 40.53% were positive, but a just under quarter (24.39%) were negative - less than her ex-wife, Kris!
7. Kendall Jenner
After emerging on the scene as an awkward teenager, it seems that nowadays Kendall’s focus is firmly on modelling. Reams of Tweets talking about her career, relationships and family can easily be found, but how many of these are favourable?
Almost a third of Tweets about Kendall Jenner have threads of negativity running through them (28.29%). However, an impressive 40.30% shine her in a positive light.
8. Rob Kardashian
Coming in last is perhaps the least known member of the Kardashian family, Rob. His relationship with Blac Chyna is the subject of a lot of Tweets, especially after his ban from Instagram, which is now run by Jenner Communications.
Due to his controversies, you’d expect a barrage of nasty Tweets… and you’d be right. Over half (54.32%) of Tweets about Rob were negative, and just one third (33.79%) show some positivity!
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The Most Insta-Popular Kardashian
When it comes to Instagram, followers and likes are everything. To truly understand a person’s popularity, you need to look at their Instagram profile. Interested to see the fluctuations in followers for the Kardashian family, we analysed the amount they increased or decreased by in February, and their average daily follower gain.
In terms of following wars, Kylie Jenner reigns supreme with over 218 million followers in total, which increases daily by an average of 171,150. Following closely behind is Kim, with an impressive 208 million followers. Despite having the second highest number of followers, Kim’s Insta-fam decreased by 18.6% last month - the second highest decrease of the Kardashian/Jenner clan, behind Caitlyn.
Kendall Jenner shows off her modelling snaps to over 154 million followers and gains 131,779 followers each day on average, so her decrease in followers is hardly anything to lose sleep over! Although Khloe is the most loved on Twitter, she trails behind her sisters with 132 million followers - 86 million less than her sister Kylie. Despite this, it seems the love follows her onto the ‘gram as Khloe saw an increase of 6.1% followers last month.
At the other end of the table is Rob. He not only has the most negative Tweets made about him, but he’s also the least followed member of the family with a measly 2.2 million. However, this looks set to change, with a 50.3% increase in followers last month. Will Rob will top the list in years to come?
- We partnered up with SEMrush to conduct a sentiment analysis on all of the Kardashian/Jenner members on Twitter.
- A total of 9,185 Tweets involving each member's username were analysed between July 2020 to February 2021.
- Sentiment was split into negative, neutral and positive. To find out whether a Tweet was negative, neutral or positive, machine learning algorithms were used to assess words, phrases, combinations, frequency and positions. The algorithm counts scores for each element of analysed text relative to surrounding elements, and then merges all the data to unite results.