In the run up to Valentine’s Day, people across the nation research the best way to ‘woo’ their partners. But what exactly are they researching?

In celebration of our flourishing sex and adult category on OnBuy, our researchers have analysed Google search volumes and conducted a nationwide survey to find out.


Pexels/Ingo Joseph

Love Island Launches The Eagle As The UK's Most Searched Sex Position started the analysis by looking at Google search volumes.

By inputting over 60 sex positions in the keyword analytics section of online visibility and marketing tool SEMrush, identified the 10 most and least-searched sex positions in the UK.
Please note: all keyword variations were considered to calculate the top 10 most/least-searched and figures reflect average monthly search volumes.

The 10 most-searched sex positions in the UK:

RankSex PositionAverage Monthly Search Volume
5Reverse Cowgirl3,720
9Doggy Style1,220

The 10 least-searched sex positions in the UK:

RankSex PositionAverage Monthly Search Volume
3The Cross20
4X Marks the Spot20
5Thigh Master40
7The Shard50
8Sideways Straddle50
10Side by Side100

OnBuy’s research revealed the Eagle is the most-searched sex position in the UK. In the last month, 150,730 people have Googled it, and this is partly thanks to telly sensation Love Island.

The mere mention of the Eagle on the smash hit show inspired viewers to ready their lubricants and try something new. And the fact over 150,000 people are still Googling it shows it must be a winning formula.

Other Positions of Interest


Love Island: Other Positions of Interest

What other positions are getting airtime on Love Island and how many people are searching for them?

  • Butter Churner (400 average monthly search volume)
  • Anvil (280 average monthly search volume)
  • Mermaid (150 average monthly search volume)
  • Turtle (130 average monthly search volume)
  • Candle (50 average monthly search volume)
What UK Cities Love Most


What UK Cities Love Most

To gain more insight into which city favours what when it comes to making love, conducted a survey.

To achieve the results, surveyed respondents from each UK town or city with a population of 100,000+ people. We simply asked: what is your favourite sex position? Because (sometimes!) the same old sex toys and erotic games just aren’t enough to get you there!

Here’s the results:

The UK's Favourite Sex Positions
PlaceRegionFavourite Sex Position
BasingstokeSouth EastCowgirl
BathSouth EastCowgirl
BelfastNorthern IrelandMissionary
BirkenheadNorth WestCowgirl
BirminghamWest Midlands69
BlackburnNorth WestMissionary
BlackpoolNorth WestCowgirl
BoltonNorth West69
BournemouthSouth WestMissionary
BradfordYorkshire and The HumberMissionary
BrightonSouth East69
BristolSouth West69
CheltenhamSouth WestMissionary
CoventryWest MidlandsEagle
CrawleySouth EastMissionary
DerbyEast MidlandsEagle
DoncasterYorkshire and The HumberMissionary
EastbourneSouth EastMissionary
ExeterSouth WestMissionary
GatesheadNorth EastCowgirl
GloucesterSouth WestCowgirl
Hemel HempsteadEastMissionary
High WycombeSouth EastCowgirl
HuddersfieldYorkshire and The HumberEagle
Kingston upon HullYorkshire and The Humber69
LeedsYorkshire and The Humber69
LeicesterEast MidlandsEagle
LincolnEast MidlandsMissionary
LiverpoolNorth WestEagle
MaidstoneSouth EastLotus
ManchesterNorth WestEagle
MiddlesbroughNorth EastStanding
Milton KeynesSouth EastStanding
Newcastle upon TyneNorth EastEagle
NorthamptonEast Midlands69
NottinghamEast MidlandsEagle
OldhamNorth West69
OxfordSouth East69
PlymouthSouth WestEagle
PooleSouth WestLotus
PortsmouthSouth EastEagle
ReadingSouth EastEagle
RochdaleNorth WestLotus
RotherhamYorkshire and The HumberStanding
SaleNorth WestReverse Cowgirl
SalfordNorth WestReverse Cowgirl
SheffieldYorkshire and The HumberEagle
SloughSouth EastStanding
SolihullWest MidlandsReverse Cowgirl
SouthamptonSouth East69
St. HelensNorth West69
StockportNorth WestStanding
Stoke-on-TrentWest MidlandsEagle
SunderlandNorth EastStanding
Sutton ColdfieldWest MidlandsReverse Cowgirl
SwindonSouth WestEagle
TelfordWest MidlandsStanding
WakefieldYorkshire and The HumberReverse Cowgirl
WarringtonNorth WestReverse Cowgirl
WiganNorth WestReverse Cowgirl
WokingSouth EastStanding
WolverhamptonWest MidlandsEagle
WorcesterWest MidlandsStanding
WorthingSouth EastStanding
YorkYorkshire and The Humber69

Survey Highlights

  • 11 cities in the UK name Missionary as their all-time favourite, but DOUBLE that prefer the Eagle
  • Londoners name the Eagle as their favourite, while Scots in Edinburgh favour 69
  • 36% of people in the East of England say the Eagle is their preferred position
  • Standing stands out in the North East (50%), while 29% of the North West get rowdy over Reverse Cowgirl
  • 29% of the South East love Standing, while 33% of the South West get in the mood with Missionary!
  • In Yorkshire and The Humber 69 comes top (and bottom), with over a third of the vote (33%)!