With Mothering Sunday just days away (22nd March 2020), we have revealed which mums will be getting spoilt the most this weekend in the UK.

We have also discovered the top 10 Mother's Day gifts for anyone still looking for some last-minute inspiration.

After asking customers over the past couple of months whether their purchase was a Mother's Day gift and correlating the delivery addresses, we can reveal that mums in Brighton can enjoy the most pampering this Sunday, with the average Brightonian spending £57 on Mother's Day gifts, more than double the UK average spend (£28).

Check out the list below to see if your hometown has made it into the top 5 towns for spoiling mum...

The UK's most pampered mums


The UK's most pampered mums:

  1. Brighton £57
  2. Cardiff £53
  3. Southampton £51
  4. Manchester £48
  5. London £48

...and at the bottom of the list we can reveal that Milton Keynes mums will be the least spoiled this Mother's Day but remember it's the thought that counts!

The UK's least pampered mums

Pexels/Nicholas Githiri

The UK's least pampered mums:

  1. Milton Keynes £12
  2. Swansea £17
  3. Exeter £18
  4. Ipswich £20
  5. Glasgow £21

Along with researching where mums will be the most pampered, we also found out the most popular Mother's Day gifts in the UK this year, with perfume coming out on top as the clear favourite, closely followed by toiletries and chocolate. Don't worry if you still haven't bought a gift yet, there's still time to order before Sunday!

Ten Most Popular Mother's Day Gifts

Pexels/Andrea Piacquadio

The Top Ten Most Popular Mother's Day Gifts in the UK:

  1. Perfume
  2. Toiletries
  3. Chocolates
  4. Alcohol
  5. Jewellery
  6. Books
  7. Makeup
  8. Watches
  9. Homeware
  10. Experience Days

Cas Paton, founder and CEO of OnBuy.com said,

"Mothering Sunday offers a welcome reminder to show gratitude to mothers or grandmothers, and for many has turned into a day full of gifts and families coming together. As a UK-founded global marketplace, we were interested to find out how the buying habits of children differs across the UK, and what items are the most popular gifts.

"I'm sure the list of most 'spoiled' mums in the UK will be divisive, and want to point out that it is based on averages, so I hope no one gets too offended! I can't say I was that surprised at the most popular gifts list either, I know I've bought my Mum a good few bottles of perfumes and numerous chocolates over the years. Regardless of how much money you spend, the most important thing is to make your mother feel loved and appreciated come the 22nd of March."

The UK's Top Cities For Spoiling Mum