The Top 10 Biggest Celebrity Fashion Influencers

The Top 10 Biggest Celebrity Fashion Influencers

Published: 19/01/2021

When it comes to our favourite celebs, it's fair to say that they influence us on a variety of things, especially when fashion is involved. From celebrity capsule-inspired purchases to stalking their Instagram and finding out where their outfit is from, we take a lot of inspiration from them. 

Interested in investigating which celebrity’s style influences us most, the team here at OnBuy.com created an index using search volumes from Ahrefs and Instagram hashtags to reveal the celebrities that we turn to most for style inspiration.


Kylie Jenner

Kylie Jenner

Coming in first place is Kylie Jenner, with a whopping 751 points out of 1,000. Constantly making headlines for her outfit choices (whether they are seen as a hit or miss), it’s no surprise there are 32,520 Insta posts that use the hashtag #KylieJennerInspired, as well as 9,200 searches each month for ‘Kylie Jenner style’ on Google.

Kendall Jenner

Kendall Jenner

Following behind in second place is Kylie’s sister, Kendall Jenner, with 607 points. From the looks she sports on the runway, to paparazzi-snapped outfits, she continuously serves. With over 7,700 monthly searches on Google for ‘Kendall Jenner style’ and 133,943 posts on Instagram under #KendallJennerStyle, it’s fair to say we’re a little obsessed.

Kate Middleton

Kate Middleton

In third place is Kate Middleton - even when attending her Royal duties she still finds time to deliver look upon look. With a total of 539 points, most of those can be attributed to the 3,200 searches made on Google for ‘Kate Middleton fashion’ each month, as well as the 25,888 posts on Instagram under #KateMiddletonFashion and 122,708 under #KateMiddletonStyle.

Gigi Hadid

Gigi Hadid

It seems not only are we obsessed with Gigi Hadid’s vodka pasta, but also her fashion style as she takes fourth place with 399 points. A fan of monochromatic and casual looks, her fashion choices have captured the attention of many with ‘Gigi Hadid outfit’ getting an average of 600 monthly searches on Google, as well as 135,015 Instagram posts using the hashtag #GigigHadidStyle.

Rihanna

Rihanna

Earning 353 points, Rihanna lands in fifth place. Based on the fact she had thousands of people around the world wanting to dye their hair red and into a pixie cut, it would be criminal for Rihanna not to make the list. Rihanna knows how to switch it up from formal to streetwear, which explains the 5,221 posts on Instagram under #RihannaInspired, 27,581 under #RihannaFashion and 81,321 posts under #RihannaStyle.


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Kim Kardashian

Kim Kardashian

Kim Kardashian lands in sixth place with 345 points out of a possible 1,000. Known for going the extra mile with her outfits when it comes to red carpet events and posting on her social media, it’s no surprise that Kim made the top 10. On average, 3,400 searches are made each month for ‘Kim Kardashian style’ on Google, and with 6,239 posts on Instagram using #KimKardashianInspired, it’s safe to say she’s earned her title of fashion influencer.

Meghan Markle

 Meghan Markle

Our list is a royal affair, with Meghan Markle also making the top 10 and landing in seventh place. Meghan earned a total of 335 points in our index, which were a result of 7,370 monthly searches enquiring about ‘Meghan Markle style’ on Google, as well as 25,385 posts being shared using the hashtag #MeghanMarkleFashion and 87,153 under #MeghanMarkleStyle.

Hailey Bieber

Hailey Bieber

As well as making it onto many of our Pinterest boards, Hailey Bieber makes it to eighth place on our list of biggest celebrity fashion influencers after earning 269 points in our index. What we may find in Hailey’s closet seems to be of interest to many as 3,896 posts can be found on Instagram with the hashtag #HaileyBieberCloset and 5,457 under #HaileyBieberOutfit prove.

Bella Hadid

Bella Hadid

Streetwear icon Bella Hadid takes the title as the ninth most influential celeb when it comes to fashion. Bella’s 209 points were attributed to 3,600 monthly searches made on Google about her fashion style, as well as 9,971 posts tagging #BellaHadidOutfit on Instagram and 71,611 posts under #BellaHadidStyle.

Beyonce

Beyonce

Completing the top 10 is the queen of visuals herself, Beyoncé. Known for her iconic looks in her music videos, it’s fair to say her fashion choices inspire many of us. The hit singer receives a total of 170 points in our index thanks to 1,600 monthly Google searches for ‘Beyonce style’, as well as 9,050 posts on Instagram with the hashtag #BeyonceInspired and 11,487 under #BeyonceFashion.


Survey reveals our opinions on celebrity influence

Interested in gathering a clearer view on just how much inspiration we take from celebrity fashion, we asked 3,405 people a series of questions.

When asked “do you take fashion inspiration from celebrities?”, almost three-quarters (72%) answered yes, and 28% no. With social media usage and celebrity culture continuing to be promoted, it’s no surprise people are using them as points of reference. Furthermore, more than a third have admitted to recreating a celebrity’s outfit too (36%). 

We also asked what types of looks they take the most inspiration from. The top 5 were as follows:

  1. Outfits worn on the red carpet (86%)
  2. Street style (77%)
  3. Holiday outfits (72%)
  4. Wedding dresses (68%)
  5. Outfits worn in music videos / TV (63%)

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Methodology:

  1. A list of female celebrities was gathered using past articles that included the words “fashionable” and “stylish”.
  2. OnBuy.com then used Ahrefs to look at search terms for each celebrity relating to fashion to see which had the highest number of monthly searches. The searches they looked at include the celebrity name followed by ‘outfit’, ‘fashion’, ‘style’, and ‘closet’.
  3. Hashtags on Instagram were also looked at to see which celebrity had the most fashion-related posts about them. The variation of hashtags looked at include #celebrityname and outfit, fashion, style, closet, look and inspired.
  4. All variations of each celebrity’s name as well as spelling were considered and added to the final total.
  5. After totalling the monthly searches and Instagram hashtags for each celebrity, min-max normalisation was then used to create a point-based system to rank the celebrities and the top 10 were then taken with their scores.
  6. Data was collected on 11/01/2020 and is accurate as of then.

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