This year's Black Friday sale event will begin on November 24th and consumers across the country are busy readying their reusable bags in preparation for the big day bonanza. Scheduled to last all weekend, many British stores including Currys, Argos, Tesco and John Lewis will take part, some stores opening their doors as early as 6am and online as early as midnight on Thursday.

Indeed, with just nearly one month to go until Christmas day, frantic shoppers will be looking to secure the best bargains available - and you can't fault their commitment, as they prepare to face the most British of traditions: the dreaded sales queue!

Bearing this in mind, British online marketplace OnBuy sought to identify the average queue times expected per major city. The data was collected by surveying 180 households in each of the respective cities, to understand how long consumers have spent waiting in Black Friday sales queues over the past few years.

Shoppers in Manchester can expect to wait the longest, with an estimated 52 minutes, 31 seconds stood in line! Closely followed by Birmingham (48 minutes, 29 seconds) and Southampton (46 minutes, 20 seconds.) Sheffield and Swansea also appear in the top five worst cities, with queue times of at least 40 minutes.

But, it's not all bad luck and long queues for shoppers. In Bristol (12 minutes, 47 seconds) and Nottingham (14 minutes, 16 seconds) - the estimated queue time is no more than 15 minutes, making these cities the two best in the UK for Black Friday sales. Scottish shoppers also fair particularly well, with both Glasgow and Edinburgh appearing in the top five best cities.


OnBuy's managing director, Cas Paton was impressed with the lengths Brits take to secure a good deal - including waiting up to an hour for their goods:

"The nature of queuing in Britain is legendary and admirable. It must be the British spirit that enables even the most impatient of us to wait in line, especially when it results in a bargain! This time of year, is the busiest for retailers and shopping events such as Black Friday enable us to put on some fantastic offers and cut-price deals.

The buzz of shopping in-store is part of the fun, but for those who really don't have the patience (or time), online shopping can be magic. At the heart of it, we encourage consumers to shop wisely and safely and hope these average queue times help to manage expectation and experience!"


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"It must be the British spirit that enables even the most impatient of us to wait in line, especially when it results in a bargain!"

Cas Paton, Managing Director, OnBuy

In anticipation of the event, OnBuy has identified 3 key Black Friday top tips to help ease the sale-shopping chaos:

1 Set a Budget

Don't be fooled into spending more than you can, work out what you can afford and stick to it! No item is worth landing yourself in landing yourself in post-Christmas debt.

2 Do the Research

If you have a purchase in mind, be sure to do your research, shop around and compare the best retail price!

3 Know Your Rights

The Consumer Rights Act says goods should be of satisfactory quality, fit to do the job intended, and last a reasonable length of time! This right is limited to 30 days from the date you buy your product.


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