Valentine's Day 2018: Women want men to spend £100-150 on a V-Day date

Stores and websites across the country are stocking up with heart-adorned cards, bumper boxes of chocolate, bouquets of red roses and teddy bears wearing t-shirts with cute, romantic slogans. It can only mean one thing: Valentine's Day is fast approaching.

Where does Valentine's Day come from?

The origin of St. Valentine's Day and why we celebrate it has become muddled over time, but what is most commonly believed, is that Saint Valentine's namesake was a humble priest from Rome born in third century AD. At the time in which he lived, Emperor Claudius II had banned marriage as he thought married men made bad soldiers.

Valentine believed that this was deeply unfair, and began arranging marriages in secret. When Claudius found out, Valentine was thrown in jail - but his belief and adoration for love did not subside. There, he fell in love with the jailer's daughter, but was soon sentenced to be killed on February 14th, with a note that was signed for his beloved that read: "from your Valentine". Consequently, Valentine's name became a term to express love and devotion for centuries.

Valentine's Day is a dedicated day, each year, when it is compulsory to spoil that special person in your life. It's a known fact that most women love to be spoilt, especially on Valentine's Day, and last year it was no exception - almost £1 billion was spent by UK consumers.

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72% of women surveyed...

....said they would rather be "wined and dined", instead of doing something simple and low-key.

So, what do women want?

As a result, OnBuy sought to find out what most women want their partner to spend on their gifts, and how much they think their partner should spend on them for a date-night out. In a survey of more than 2,000 women, OnBuy asked the ladies several questions, including: "How much do you expect your partner to spend on Valentine's gifts?" and "If you go out for a meal, do you expect your other half to pay?" - OnBuy unearthed some shocking results.

OnBuy found that women expect more from their significant other than ever before, with many preferring their partner to spend less money on presents and more money on a date. It has become increasingly common in recent years for people to favour 'experiences' over Valentine's day cards and gifts. An incredible 79% of women surveyed, said they would rather be "wined and dined", instead of doing something simple and low-key.

When OnBuy asked women to rank five different date scenarios from best to worst, unsurprisingly, women opted for the pricier option. The results showed that ladies would rather go out for dinner at an "expensive and fancy restaurant" or a "weekend getaway", rather than a "partner cooking a meal" or "doing nothing". Interestingly, of those who wish to be 'wined and dined' at an expensive restaurant, just 4% of women surveyed would offer to pay.

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In addition to this, OnBuy also uncovered that almost half of women want their partner to spend between £50 to £99 on presents. However, for dates, women expect even more. The survey shows that more than one third wish their other half to spend between £100 and £149 on a Valentine's date, and a further 31% want their partner to shell out between £150 to £199.

Fascinatingly, despite women wanting to be "wined and dined" and showered in love and gifts on Valentine's Day each year, a staggering 96% of people believe Valentine's Day has become "too commercialised". It began way back in the middle of the eighteenth-century, with lovers in the UK choosing to send sweets and cards adorned with flowers, ribbons and cupid's image. By 1913, Hallmark Cards of Kansas City began mass-producing Valentine's cards; inadvertently kick-starting the love-spend 'revolution', which most of us choose to abide by year-on-year.

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OnBuy asked Brits about their experiences when Cupid's arrow pointed straight towards disaster...

Surprise! - I decided to have a quiet night in for Valentine's Day with my boyfriend. I had a feeling he was going to surprise me by making a special dinner or sending flowers. I walked in the door to find him sitting in front of the TV in a tracksuit. He gave me an awful card and then asked, "What do you want to order for dinner?" I was shocked that to him low-key meant nothing at all. Zilch. Nada.
- Alexandra, 25

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Romance is Dead - After a long time being single, I was so happy to finally have a new man in my life so we could spend Valentine's Day together and spoil each other. Call me cheesy, but I was hoping I'd get flowers or chocolate with a card - you know, the usual - but instead, he turned up with a bouquet of dead roses. I honestly didn't even know what to say, so I just mumbled "thank you." But after a few more bad dates, I called it off.
- Anna, 22

Double Trouble - One Valentine's Day, I planned a fancy meal out for my boyfriend. I was really happy and couldn't wait to surprise him! When we arrived at the restaurant, he acted awkward throughout the night. When I gave him a gift he said, "Oh, I don't have your gift. Can I give it to you tomorrow?" I later found out that he was dating another girl and had already celebrated Valentine's with her earlier that evening...
- Tabitha, 33

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Disaster - My partner said he was organising something very special for Valentine's last year. However, on the day, we arrived at this amazing restaurant only to find he'd forgotten to book. We were traipsing around trying to find a restaurant, without any luck. No room at the inn, anywhere. So, we ended up ordering a takeaway back home - and that was 2 hours late. Disaster.
- Louise, 21