There has always been a great deal of appreciation for an amazing story plot, but nowadays there's also a lot of appreciation for an eye-catching cover, too. From ubiquitous classics like Pride and Prejudice and Jane Eyre, to modern picks including The Flat Share or Everything I Need to Know About Love.
Interested to investigate which book covers people love to share with their followers the most, OnBuy's book department surveyed 2,201 people to find out which books are the most "Instagrammable". From this, the team at OnBuy analysed Instagram hashtags to find the most Instagrammed book cover.
The top 10 most Instagrammed book covers of all time
44% of those surveyed are not afraid to admit they've picked a book to read based solely on its cover and being "Instagrammable", but which book cover has been posted the most on the popular photo-sharing app?
1. To Kill A Mockingbird by Harper Lee
At the top of the list is the 1960 classic To Kill A Mockingbird by Harper Lee, with over 175,564 posts on Instagram of this book cover. To book explores the roots of human behaviour and has been described as heart-wrenching, moving, and gripping by readers.
With an average online rating of 4.28 and over 40 million estimated copies sold, it's no surprise that this book placed first and is the tenth most popular book in the UK!
2. Heir of Fire by Sarah J. Maas
Following in second is Heir of Fire by Sarah J. Maas with a whopping 148,134 posts of the cover on Instagram. This book was originally published in 2014 and the storyline follows Celaena who, after surviving heartbreak and deadly situations, must travel to a new land to confront her darkest truth.
3. Eleanor and Park by Rainbow Rowell
If you are a fan of romance, third place Eleanor and Park may be the perfect read for you. The 2013 hit currently has 84,099 posts on Instagram and held the title of New York Times bestseller in 2013. Written by Rainbow Rowell, Eleanor and Park is a favourite amongst young adults across the globe.
4. 1Q84 by Haruki Murakami
In fourth place is 1Q84 by Haruki Murakami with 68,068 hashtagged covers on Instagram. With parallel universes, dual narrative and a dystopian theme to it, what's not to love about this book? This book, by New York Times winner Murakami, covers a fictionalised version of the year 1984 in parallel with the "real one".
5. The Catcher in the Rye by J.D. Salinger
The classic The Catcher in the Rye came in fifth place, with 47,598 posts on Instagram. This classic is one that many people had the pleasure of reading thanks to the UK school curriculum, exploring themes of angst, alienation and adulthood. With an estimated million copies being sold every year, this book isn't going anywhere anytime soon.
6. A Dance with Dragons by George R.R. Martin
Part of the well-known and highly favoured epic fantasy series, "A Song of Ice and Fire", A Dance with Dragons by George R.R. Martin came sixth on the list with 28,165 hashtags. Winner of USA Today bestsellers list and achieving the number one spot on Publishers Weekly, it's no surprise that this book made the top 10 list!
7. I Am Malala: The Story of the Girl Who Stood Up for Education and Was Shot by the Taliban by Christina Lamb and Malala Yousafzai
With 24,823 posts of the book cover on Instagram, I Am Mala comes in seventh place. This book, published in 2013, tells the remarkable tale of a family that had their life uprooted by global terrorism and Malala's fight for girl's education using anecdotes. It's no wonder the book won Best Memoir & Autobiography at the 2013 Goodreads Choice Awards.
8. A Tale of Two Cities by Charles Dickens
Taking eighth place is A Tale of Two Cities by none other than Charles Dickens. This classic has 22,617 posts of its cover on Instagram. Set during the French Revolution, this novel tells the story of a doctor and his 18-year imprisonment in the Bastille - the perfect read for anyone who loves history.
9. To the Lighthouse by Virginia Woolf
In ninth place with 17,730 posts of the book cover is To the Lighthouse by Virginia Woolf. Published in 1927, this oldie but goldie centres around the Ramsay family and their trips to the Isle of Skye. This book is another that made it onto TIME magazines one hundred best English-language novels.
10. The Casual Vacancy by J.K. Rowling
Completing the list is J.K. Rowling and her novel The Casual Vacancy, with 17,341 posts including the book on the popular social media app. As one of the most recently published books on the list, this was Rowling's first publication since her much-loved Harry Potter series. The book in question explores themes such as politics and drugs - a must-read for those who have an interest in social issues.
Shutterstock / Anton_Ivanov
Which book series is the most Instagrammed?
As well as looking at the most Instagrammed book covers, OnBuy also looked at which popular book series covers are the most Instagrammed. Unsurprisingly, at the top of the list was Harry Potter with a staggering 422,880 posts of the covers on the app! Despite Harry Potter and the Sorcerer's Stone, the first book in the series, being published in 1997 it is still a huge hit with readers today.
Behind Harry Potter are the following book series:
- Outlander (26,309)
- Twilight (21,859)
- Game of Thrones (17,053)
- Percy Jackson (15,415)
Pixabay / silviarita
What book genres are the most Instagrammable?
As part of our research, we also sought to find out the most popular book genres we like to share on Instagram the most. Perhaps unsurprisingly, the most common book genre is romance, with almost a third of books being from this genre (31%).
Following closely behind were the following:
Unsplash / Jason Leung
What book cover colours are the most Instagrammable?
Is there a secret recipe to having an "Instagrammable" book cover? Interested in finding out which colour is the most popular, OnBuy analysed the most Instagrammable books to find out which hue pops up the most.
In our analysis, we found that colour red features in over half of Instagrammed book covers (52%). Red often conveys feelings of passion, anger, and love so it makes sense that this hue is a popular choice for authors to pick - and rightly so as it's highly Instagrammable!
The second most popular colour is black, with 44% of book covers Instagrammed being this colour. Black can translate a range of emotions from mystery to death, but it also looks incredibly chic - the perfect ingredient when posting on the 'gram.
Green is in third place, with almost one third of Instagrammed book covers (38%) being in this bold colour choice.