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Absolut

Perfect for mixing or sipping neat, Absolut products taste clean and go down easy for a refreshing and delicious alcoholic treat! With over 100 years of experiencing distilling vodka from just two ingredients, Absolut distillers are among the best in the world. Explore our sellers’ range of Absolut vodka now!

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About Absolut

If it weren’t for a certain flat-packed furniture brand, Absolut would probably be the most famous brand in Sweden! This grand old vodka distillery makes premium vodka from locally sourced ingredients.

Absolut history

In the 1980s Absolut vodka became popular with the bohemian arts crowd that congregated in Greenwich Village, New York - thanks in part to a billboard ad drawn by Andy Warhol. It turns out that Absolut has always had a rebellious spirit. It was founded in 1879 by a Swedish businessman named Lars Olsson Smith because he took offence at Stockholm’s liquor marketing monopoly. Using a small legal loophole, Smith was able to sell his vodka outside the city border at a lower price than Swedish distilleries were charging. He also gave the vodka a name, Absolut Rent Brännvin, which translates into English as “Absolutely Pure Spirit”. From then things get a little complicated. 

The Swedish crown nationalised the country’s vodka production, and they chose Absolut Rent Brännvin to be the standard name for all vodka sold in Sweden. Eventually the Swedish government shortened the name to just Absolut, and began selling it globally. Shortening the name seems to be a wise choice, as Absolut sells over 100 million litres of vodka annually!

Hometown spirit

One of the most unique things about Absolut products is the brands’s ‘one source’ production ethos. This philosophy means that the company’s whole vodka making process takes place in and around the small Swedish village Åhus. Absolut’s master distillers create the pure vodka from just two main ingredients: water and winter wheat. The water is drawn from a special, dedicated well in Åhus, set deep into the earth to protect the water from impurities. The winter wheat Absolut uses is specially cultivated to germinate in autumn and grew for a year. This purity of purpose is one of the reasons that Absolut vodka is so clean to the taste and so smooth going down.

Once the vodka has been prepared flavourings may be added to the alcohol to create one of the many flavoured vodkas that Absolut are famous for. Over the decades Absolut have created many different Vodka infusions. Some, like Absolut Citron (first distilled in 1988), are a mainstay of the brand and are still popular today. Other varieties of Absolut vodka are special editions made for a limited time only. If you see them among our verified sellers listings be sure to give them a taste before they disappear!

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