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If you want ultra comfortable shoes that will still amaze passers-by, why not try on Fitflop for size? This American designer shoe brand uses a variety of cutting edge R&D techniques to ensure their footwear is as comfortable as possible. They produce a variety of designs for both men and women, so check them out!

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Looking to buy FitFlop?

With their range of high quality shoes that emphasise both great looks and a comfortable fit, shoe maker Fitflop are set to change the shape of fashionable footwear for years to come! This American brand is based in White Plains New York and was founded by Canadian entrepreneur and beauty and fashion guru Marcia Kilgore.

Mixing science and fashion

Fitflop was founded in 2007 with one simple goal: creating footwear that’s fashionable and comfortable at the same time. Before Fitflop came along, the general assumption was that if you wanted to wear a pair of fashionable shoes you’d have to put up with footwear that might rub or provide support that’s less than stellar. With their design ethos, Fitflop is turning the tide on this opinion!

Something that makes Fitflop unique among shoe designers is their research and development department, headed by experts in the field of biomechanics, that studies how our bodies move. All Fitflop shoes are rigorously tested in the Human Performance Lab, one of the world’s leading biomechanics research centres. Through painstaking tests and tweaking, each Fitflop shoe is perfected to provide optimal pressure diffusion on the down step and keep your body properly aligned as you walk or run.

Fitflop shoe designs

Although Fitflop’s name is taken from those beachwear essentials the flip flop, their range isn’t limited to sandals. There are dozens of different Fitflop shoes for you to choose from, suitable for all kinds of occasions. Want to wow your friends on a night out with a pair of platform shoes that are cute as well as comfortable? Fitflop has backstrap and mule platforms that you can choose from. Need something more professional for work? A pair of Fitflop loafers or ankle boots offer you some suitable pizzazz while at the office, and you’ll remain perfectly comfortable, no matter how far you walk to work.

There are, of course, plenty of flip flops and open toed sandals that will keep you comfortable at the beach, plus a range of super comfortable wellington boots for muddy fields and festival grounds. And if you wish to grab a pair of comfortable street wear shoes, simply seek out a pair of Fitflop trainers. If you think that Fitflop is a brand dedicated to women’s shoes only, you’d be mistaken. They make a range of men’s shoes that are equally as fashionable and comfortable as their range of shoes for women.

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