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Introduced in 1946 under a local name, Nutella became a must-have during breakfast on the the table of of many Italians. Due to the scarcity of cocoa in the aftermath of World War II, an innovative recipe was used.

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Looking to buy Nutella?

In 1964, Ferrero, the company behind this popular product, decided to change the name to Nutella and introduce a new recipe that was even more popular than the original one while and continues to offer the signature taste to this day. Inspired by the resounding success, the brand continued to expand and became a global phenomenon in a few hits, with the delicious taste of Nutella being enjoyed by generations of people.

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