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On

On’s Swiss performance running shoes and clothes will make you feel like a real athlete - regardless of whether you’re a professional or an amatuer. Using CloudTec technology to give you soft landings and exceptional starts, On have all your running requirements covered.

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Looking to buy On?

Born in the Swiss alps, On was founded to transform the way you run. By revolutionising the sensation of running, On hopes to dramatically improve your running performance. Regardless of whether you’re trying to push past personal fitness goals or compete professionally, On have created an impressive line of footwear and fitness clothing products to make it feel like you're no longer running on the pavement, but running on the clouds!

What makes On running shoes stand out?

While your typical running shoes may have cushioned platforms and use moisture-wicking material, On have developed a certain kind of innovative technology that really makes you feel like you’re running on air. Taking their inspiration from clouds, On have created CloudTec technology that they hail as the key to unlocking your running potential. The development of CloudTec has led to the creation of a highly adaptive sole that’s purported to decrease muscle fatigue and lower your heart rate for a more successful run. Plus, CloudTec soles even boast multi-directional cushioning, meaning they support and react to your unique running style for custom comfort. The Cloud elements have the freedom to compress both horizontally and vertically to keep your feet feeling fantastic no matter how far you’ve come or how far you’ve left to go.

Although On’s CloudTec technology gives a personalised response to your running style and ability, the result is designed to be the same for every wearer - a sumptuously soft landing and an explosive take-off! These soft landings are perfect for putting comfort first, reducing muscle fatigue and allowing you to focus on running for longer, while the speedy take-offs are driven by the rapidly-expanding CloudTec to propel you forward for a quick and competitive start to any race.

Is On a good brand?

Looking past the impressive quality of their product line, a good brand, nowadays, often shows their customers that they have a moral compass and some kind of social responsibility. Regardless of whether this means doing their bit to offset their carbon footprint or having ethical company values, shoppers are becoming more aware of brands and businesses that have a social conscience. So, is On a good brand? 

Well, On has a clear goal to help clean up the environment by supporting the running industry. By lifting the veil on how they work to protect the planet, helping to limit their industry’s greenhouse gas emissions, and even ethically sourcing their materials from the right partners, On has a comprehensive mission to protect the environment while simultaneously creating a premium collection of fitness footwear and activewear.

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