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Wave goodbye to the hassle of inefficient ice packs: crafted with their patented gel-lined walls, PackIt's line of freezable coolers will keep your food chilled all day. Explore our collection of their game-changing accessories and prepare to shake up the way you do lunch. Read More >
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About PackIt

Tired of sending her kids to school with healthy, fresh meals only for them to spoil or go off by lunchtime, mum-of-three Melissa took matters into her own hands: she chopped up a set of ice packs and a shower curtain, pinned it all together and the first PackIt was born.

Using a special freezable gel lining in the walls, PackIt personal coolers act just like a fridge, generating waves of cold air that'll keep your food and drinks perfectly chilled for hours; use yours for work lunches, picnics, snacking on-the-go, or even road trips. 

Whatever your style, our range of PackIt freezable coolers has something to suit all tastes, so get ready to put down the brown bag...

Brighten up your 9-to-5 with our selection of PackIt lunch bags. Put an end to soggy sandwiches and say hello to a world of possibility; you'll be able to properly store everything from fresh fruits and salad to the dressing and dips effortlessly, transforming the routine of work lunches.

The fun isn't just for us grown-ups, either! Our collection of PackIt kids coolers boasts options that are not only fantastic for ensuring your little ones get a nutritious, healthy meal, but the eye-catching designs and funky patterns on offer ensure their lunch bag won't be left behind.

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