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Tilda

One of the UK’s best loved and most recognisable rice brands, Tilda has been delighting consumers the country over since 1970. With its unique packaging and dedicated community, the brand’s memorable, fragrant flavour has tickled the tastebuds of generations, and that’s not about to change!

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Underpinning the brand is a unique sense of history that’s unlike other companies, with a universal passion that flows from a rich and interesting heritage. Crafting fragrant, creamy rice for old and young alike, Tilda prides itself on gastronomic enjoyment, having helped to produce a plethora of exciting and inspiring home-cooked dishes. Ensuring that every bite is delicious, distinctive, and delightful, its appetising, succulent quality is unbeaten on taste and texture combined. Browse OnBuy’s selection today and celebrate a world full of flavour. We promise you won’t regret it!

The history of Tilda

The Tilda story begins in the 1970s. Throughout this decade, communities from all over the world arrived in Britain. In a bid to create the highest quality aromatic Basmati rice, based on authentic ingredients, Tilda became the first brand to introduce this primary cooking ingredient to the Western world, and the UK shelves. By the 1980s, curry was now a national favourite, with consumers becoming inspired to cook Indian food at home on a more regular basis. Tilda ingeniously tapped into this growing trend in popularity, and strengthened its position as the leading Basmati brand.

In 1988, their factory relocated to Rainham, now a state-of-the-art rice mill and packing hall (this remains the home of Tilda Ltd today). During the 90s, they successfully launched in the Middle East and North America, and are currently proud to sit at the heart of dinner tables across more than 50 countries worldwide. Committed to providing rice connoisseurs with only the highest quality products, Tilda also became the first rice brand to offer customers an easy-to-carry handle and zip lock within their packaging. Becoming a partner of the United Nations World Food Programme in 2012, they also provide funding for at least one nutrition-boosting meal for new and expectant mothers with every Pure Basmati Rice pack purchased.

The values of Tilda

A company full of optimism and curiosity about different diets and lives, Tilda love inspiring and intriguing others with their delicious rice and unique recipes. Liking to get their hands, knives, and forks dirty, they take an active role in culture, exploring different beliefs and values through a shared love of good food and nutrition. Rice is considered to be a super grain. It is gluten-free, low in fat, and contains essential amino and folic acids. Tilda truly pride themselves on the sheer choice of flavours on offer, from Pilau to Jasmine, Wild Rice and beyond, the combinations are almost endless.

Ensuring only the best grains make their way to your table, Tilda use over half a century’s experience and expertise to DNA test every batch of Basmati for guaranteed purity. Aging the rice naturally in the sun, with a gentle milling process, extra care is always taken to remove broken grains that release the starch that causes rice to be sticky.

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