Creating Powerful Brands

Creating Powerful Brands
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Written by the author of "From Brand Vision to Brand Evaluation", this book gives the professional and the student an understanding of the functioning and management of the modern brand. Offering coverage of brand management, it includes an analysis of areas such as e-branding and e-marketing; and of the key drivers of brand value.
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Codes:
  • 9780750659802 (EAN)
  • 0750659807 (ISBN-10)
  • 9780750659802 (ISBN)
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