How to Write a Marketing Plan

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How to Write a Marketing Plan

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportuni...

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More Product Details for How to Write a Marketing Plan
Codes:
  • 0749475714 (ISBN-10)
  • 9780749475710 (ISBN)
Detailed Product Information:
Book Details
AuthorJohn WestwoodPublisherKogan Page Ltd
Book TypePaperbackRelease Date03/09/2016

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