The Advertising Agency Business: The Complete Manual for Management and Operation (Marketing/Sales/Advertising & Promotion)

The Advertising Agency Business: The Complete Manual for Management and Operation (Marketing/Sales/Advertising & Promotion)
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A guide to advertising agency business. It shows how to evaluate an agency; structure ownership; manage, develop, and evaluate personnel; develop mutually beneficial relationships with clients and suppliers; and generate new business through aggressive lead generation and knowledgeable assessment of client personnel blockbuster presentations.
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Codes:
  • 9780844231693 (EAN)
  • 084423169X (ISBN-10)
  • 9780844231693 (ISBN)
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