The Advertising Concept Book

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The Advertising Concept Book

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrat...

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More Product Details for The Advertising Concept Book
Codes:
  • 050051898X (ISBN-10)
  • 9780500518984 (ISBN)
Detailed Product Information:
Book Details
AuthorPete BarryPublisherThames & Hudson Ltd
Book TypeHardbackRelease Date11/08/2016

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