Wally Olins: the Brand Handbook

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Wally Olins: the Brand Handbook

Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essentia...

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More Product Details for Wally Olins: the Brand Handbook
Codes:
  • 0500514089 (ISBN-10)
  • 9780500514085 (ISBN)
Detailed Product Information:
Book Details
AuthorWally OlinsPublisherThames & Hudson Ltd
Book TypeHardbackRelease Date02/06/2008
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