Wally Olins: the Brand Handbook

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Wally Olins: the Brand Handbook
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Here, Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.
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Details for Wally Olins: the Brand Handbook
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  • 9780500514085 (EAN)
Detailed Product Information:
Book Details
AuthorWally Olins
PublisherThames & Hudson Ltd
Book TypeHardback
Release Date02/06/2008

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