Canon PowerShot SX540 HS Bridge Camera - Black

Canon PowerShot SX540 HS Bridge Camera - Black Description

The expertise and high quality photography you get with a Canon camera is common knowledge - and the Canon PowerShot SX540 HS embodies the company's philiosophy fantastically. Available in timeless black, and packed with the tech you need to get your photos looking great and easily shared or saved, it's a professional 20.3 megapixel digital camera with 50x optical zoom that's designed to excel in every respect.

From extreme close-ups to broad, sweeping vistas captured in crisp, accurate colour, the PowerShot SX540 HS is also capable of shooting 1080p HD movies with full image stabiliser technology. This versatility is boosted even more with features like Story Highlights and Short Clip Movie to let you create highlight reels and photo slideshows with the touch of a button.

With strong performance in low light conditions, a generous battery life and a 7.5 centimetre LCD screen to help you see what your Canon's lens sees, the PowerShot SX540 HS also boasts connectivity galore. Connect to your smartphone to control the camera, review shots and share them swiftly, or use the camera's own built-in Wi-Fi and NFC functionality to send snaps into the digital aether at your command.

Comfortable form factor and optional GPS-tagging functionality for your shots rounds out a confident and promising package, making the Canon PowerShot SX540 HS a solid choice for both aspiring photographers as much as seasoned veterans of the craft.

Manufacturer's description:

• Better connected to share your creations with the world
• CMOS sensor helps you capture detailed images
• Precise shooting to ensure that you don't miss those important moments
• Stunning images with ease including detailed Full HD video footage
• Stable, creative and comfortable to keep you in control

Shoot and share with the PowerShot SX540 HS that gives you different ways to share and transfer your compositions. The PowerShot SX540 HS lets you upload photos and videos direct to social networks with integrated WiFi - or you can use the on-board NFC to transfer files to compatible devices, like a smartphone or tablet, seconds after you've taken them.

There's a dedicated smart device app that allows remote control of your camera from a phone, while Image Sync allows for convenient backup to various devices. Combine the camera with a Canon Connect Station (sold separately) for easy sharing on HD TVs, media sites and even online albums.

Improving on the Canon PowerShot SX530HS, the new SX540HS has a bigger CMOS sensor, driven by a faster DIGIC 6+ processor with iSAPS technology that means you can shoot images up to 20.3 megapixels in size quicker than before, with less time wasted between shots.

The PowerShot SX540 has an impressive 50x optical zoom that covers the equivalent of 24 - 1200 mm on a 35 mm camera. Such a broad focal range, from wide-angle and standard shooting, right through to super telephoto, means that you can use the SX530HS for almost any subject, from sweeping landscapes or detailed architecture shots, to close up expressive portraits right through to sport shooting and wildlife photography, snapping from a distance.

Intelligent optical image stabilisation counteracts camera shake so fewer of your shots will be affected. It automatically adapts to shooting conditions so that your photos and videos are sharper and more detailed - even if you're shooting at full zoom or handheld in dim light.

Keeping track of distant subjects at high zoom is simple with the Canon PowerShot SX540 HS - activate Zoom Framing Assist at the touch of a button, which rapidly zooms the camera out of a scene to help you check where your subject has moved to. As soon as you release the button, you'll zoom straight back to where you were. Auto mode has been improved to automatically zoom out when a subject goes out of the frame, helping you maintain them at a preset size.

Canon's HS System maintains clearer shots, even in low light - this preserves the true atmosphere of each moment so that you don't always have to use a tripod or flash.

The Canon PowerShot SX540 HS is able to shoot 1920 x 1080p Full HD videos complete with stereo sound, so you can record memories in full at the touch of a button. Smart Auto mode selects the ideal camera settings for photo and video modes for best results, while Hybrid Auto creates a nifty HD (720p) movie summary of everything you've shot during the day.

An Intelligent Image Stabiliser lets you shoot on the move while still achieving superbly sharp results. Capture every precious moment and awesome fast action scenes with the camera's highly responsive High-Speed Burst feature.

There are loads of creative effects on board for you to wow friends and family. Use Full Manual mode to develop your photographic skills and get to understand how light affects your images. Creative Shot cleverly captures five extra images of the original subject complete with different artistic effects. The camera's ergonomic grip has been made for improved comfort and steadier shots even at full zoom and those long sessions.