Persuasion & Influence in a Week

Persuasion & Influence in a Week
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Sunday - Explore factors that influence, both positively and negatively and discover how influencing is selling Monday - Understand the power of personality and charisma and ensure you are putting the right message across Tuesday - Use the Assertiveness Sentence technique to sound more confident in any situation Wednesday - Discover the three elements of communication and how to use them to build rapid, effective rapport with others Thursday - Learn to recognize the internal filters that we all have and utilize them in patterns of persuasion Friday - Use NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement Saturday - Learn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula
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  • 9781473608610 (EAN)
Detailed Product Info: Technical
Book Details
AuthorDi McLanachan
PublisherHodder & Stoughton General Division
Book TypePaperback
Release Date08/09/2016

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