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Used Consumer Behavior Global Edition by Schiffman & Leon G.Wisenblit & Joseph L. Description
For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior 12th Edition explores how the examination and application of consumer behavior is central to the planning development and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills this text prepares students for careers in brand management advertising and consumer research. The 12th Edition has been sign
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