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Consumer Behaviour

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Deliver to: Mainland UK

Standard (Free): Mon 9th - Tue 10th Aug

Sold by: Speedyhen, there are 3 other sellers

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Consumer Behaviour Description

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice. New to this edition: Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology A new feature exploring the experiential role of brands in consumers' lives today titled 'Brand Experiences' A brand new chapter on sustainable consumption for this era of climate change and sustainability challengesOnline resources complement the book, featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an Instructor manual as well as selected videos to make the examples in each chapter come to life. Suitable reading for undergraduate marketing students studying consumer behavior, international consumer behaviour and buyer behavior.

Details

OPC PWN2D6
Codes 1526450011 (ISBN-10)
9781526450012 (ISBN)
Rank #351 Business Books & Management Books
Links Books

Consumer behaviour has motivated OnBuy's book lovers to award this book a popularity review of 351 within the Business Books & Management Books selection.

Consumer behaviour

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To be specific, this bookstore offers 468797 tempting page-turners within the Business Books & Management Books selection. Hop into our Business Books & Management Books department to find this Consumer behaviour product. Maintaining an overall buyer rating of 5.0 stars, OnBuy’s primary bookseller for Consumer behaviour offers plenty of items on our site. You also have other choice, as there are 5 booksellers presently listing this book. Via the 5 individual sellers offering Consumer behaviour on This website, avid book lovers have multiple choices!

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The offered price of this book was decreased from £38.07 to £38.07, and it was altered on 2021-08-03.

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Price history - lowest £38.07 (04/08/2021)

Product price history A line chart showing the price history for Consumer Behaviour. £38.07 - 01/08/2021 £38.07 - 04/08/2021 01/08/2021 02/08/2021 03/08/2021 £38.76 £38.26 £37.76 £37.26 £36.76 £36.26 £35.76 £35.26 £34.76 £34.26

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