Retail Management: A Strategic Approach

Retail Management: A Strategic Approach
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For courses in Retailing and Retail Management, offered by departments of Marketing and Fashion Merchandising programs at 2-year and 4-year colleges; and for a graduate-level course in Retail Management in MBA programs. This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.

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Codes
  • 0130263346 (ISBN-10)
  • 9780130263346 (ISBN)
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