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LEGO Hidden Side

Hidden Side is a sub-theme revealed by LEGO in August 2019 and launched in the same year. The theme is focused on the haunted town of Newbury and is created with augmented reality (AR) app, enabling users to catch ghosts while solving enigmas within the town. The set is a creative building toy, tech toy, and AR game all rolled into one. Hidden Side is also available in 3D, thanks to LEGO. Kids can build a multi-layered model, then use an interactive AR app to haunt and trap the ghosts in Newbury. Hidden Side has various sets and regular updates, creating a bridge between virtual and physical play most kids will love.

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