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Used Marketing Strategy: a Decision-focused Approach
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Used Marketing Strategy: a Decision-focused Approach DescriptionMarketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Detailed Product Information
|Author||Orville C. Walker|
|Publisher||McGraw-Hill Education - Europe|
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Before running out of stock, this particular book was priced at £24.00.