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Used Marketing Strategy: a Decision-focused Approach

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Used Marketing Strategy: a Decision-focused Approach Description

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Details

OPC P6CRXM
Codes 1259010902 (ISBN-10)
9781259010903 (ISBN)
Rank #11 Business Books & Management Books (Used)
#407 Non-Fiction Books (Used)
#693 Books (Used)
Links Books
Used Books & Second-Hand Books

OnBuy's Business & Management, Used Books or Used Non-Fiction Books library is another great place for all literature lovers! Under OnBuy's Business Books & Management Books category of most desired products, Marketing strategy a decisionfocused approach is currently standing at position 11. Build your bookshelf by thinking about a New (£47.17) edition of Marketing strategy a decisionfocused approach too!

Marketing strategy a decisionfocused approach

Detailed Product Information

AuthorOrville C. Walker
PublisherMcGraw-Hill Education - Europe
Book TypePaperback
Release Date01/05/2013

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