Used Marketing Strategy: a Decision-focused Approach


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Used Marketing Strategy: a Decision-focused Approach Description

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.


Codes 1259010902 (ISBN-10)
9781259010903 (ISBN)
Rank #11 Business Books & Management Books (Used)
#407 Non-Fiction Books (Used)
#693 Books (Used)
Links Books
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OnBuy's Business & Management, Used Books or Used Non-Fiction Books library is another great place for all literature lovers! Under OnBuy's Business Books & Management Books category of most desired products, Marketing strategy a decisionfocused approach is currently standing at position 11. Build your bookshelf by thinking about a New (£47.17) edition of Marketing strategy a decisionfocused approach too!

Marketing strategy a decisionfocused approach

Detailed Product Information

AuthorOrville C. Walker
PublisherMcGraw-Hill Education - Europe
Book TypePaperback
Release Date01/05/2013

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