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Demand For Toys Still Surging As OnBuy Reports Huge Uplift In Sales

Published 8th November 2022
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UK online marketplace OnBuy has reported a huge surge in their toys and games department with sales rising by more than 1772 percent over the last three years*.

OnBuy has seen various trends in the industry which they believe to have contributed towards the vast increase in department sales, including:

  • Increased demand for classic toys – parents are seeking the comfort that nostalgic toys bring.
  • Uplift in demand for toys associated with trending films, TV shows and video games.
  • The unboxing video phenomenon has had a huge impact on popularity of toys and games.
  • Toys are becoming more advanced. These technological developments are creating hype and increased demand.
“The foundation of the toy industry seems extremely stable. Even in uncertain economic times, parents want to provide joy for their children. That’s one fact that will never change. With our fresh and unique approach to eCommerce, we are providing toy retailers with an easy and fair opportunity to get their products seen by hundreds of thousands of shoppers that are visiting OnBuy daily, all searching for their next purchase,”

said Azeem Sabur, Category Manager, OnBuy.

The UK marketplace has recently been recognised by the Financial Times as one of the fastest growing companies in Europe, affirming its position as a leading brand and UK eCommerce player.

“Our meteoric growth is thanks to our proposition that champions transparency and collaboration. As more retailers are becoming increasingly tired of the negative and competitive experience in the industry, we have fast become a trusted alternative - providing a fair and transparent marketplace that vows never to retail any products, never to launch an ‘own’ brand range, and compete with retailers.

"As a relatively new marketplace, there are still so many opportunities for sellers, brands and retailers to join OnBuy and now is the best time for toys and games sellers to get listed to benefit from incremental sales leading up to Christmas,”

said Cas Paton, CEO, OnBuy.

To find out more about the benefits of selling with OnBuy, retailers and brands can visit: