MH Star Sees 144% YOY Growth at OnBuy

Case Study: MH Star Sees 144% YOY Growth

Published 13th June 2022
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MH Star is an international eCommerce wholesaler that sells high-quality, affordable products from a selection of in-house brands, including HOMCOM, Outsunny and PawHut.

The challenge

Having spent 12 years selling products online, the untapped potential in the eCommerce space led MH Star to search for an established UK marketplace to expand their business onto.

They needed a platform that would enable year on year growth by introducing their range to an expanding consumer base, as well as a friendly support system that could offer advice along the way.

orange quotation marksIf you’re trying to compete in a busy marketplace, you’ve got to do something out of the ordinary to grab peoples’ attention, and this is where OnBuy really succeeds. They don’t just follow the crowd, especially with branding and promotions.

C. Whitehead - eCommerce Executive

The solution

To help MH Star achieve their objectives, OnBuy helped put their products and brands in front of new audiences.

OnBuy was well-placed to increase the reach of MH Star’s business and products. With a friendly service and revenue growth potential, OnBuy offered something different to other online platforms, in never competing with their retailers.

With support from personal account managers, they could better address the needs of MH Star, helping to meet their revenue targets with greater efficiency.

Expanding their business to OnBuy's platform has allowed MH Star to:

  • Substantially grow revenue
  • Make informed product decisions
  • Determine gaps in the market
  • Increase brand awareness

The results

Having increased visibility online has allowed MH Star to grow its sales, reputation, and awareness among consumers.

The results speak for themselves: in just one year, MH Star’s revenue had doubled on OnBuy’s platform, with daily sales coming in 3x higher in 2021 than in 2020. 

MH Star's growth at OnBuy

They’ve also been able to expand their workforce, increase warehouse numbers and achieve a greater product reach.

In recent months, a PawHut pet carrier was voted ‘best buy’ by The Independent, thanks to OnBuy’s PR promotions.

Having heeded advice from OnBuy staff, MH Star now also feel empowered to plan and predict future product lines, in harmony with current trends. In taking inspiration from buyer behaviours and other helpful statistics, they’re encouraged to manufacture goods that are better suited to a wider range of customers.

orange quotation marksMost companies just use meetings as a tick-box, but I feel that OnBuy differs from its competitors in being keen to put retailers first.

C. Whitehead - eCommerce Executive

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