Image showing Cherie Cook, OnBuy's new marketing director

OnBuy Appoints New Marketing Director In Bid To Become Household Name

Published 5th July 2022
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We're excited to announce the appointment of experienced marketeer Cherie Cook, who will lead our marketing team to drive the development of our brand, improve customer experience, and to create an overarching brand proposition, helping OnBuy to become the next household name. 

Before joining OnBuy, Cherie held positions at Thomas Cook, Bupa and most recently AO, where she led the marketing team to run multi-million-pound campaigns helping the business to grow threefold. 

Cas Paton, Founder and CEO of OnBuy comments,

“As a true marketing visionary and a leader of AO's fantastic marketing to date, Cherie has been there and got the t-shirt! She was the best candidate for OnBuy to fuel our next wave of growth. She's a forward-thinker with a 'get it done' approach - qualities needed to move at the scale we expect.”

Cherie will be leading large-scale marketing campaigns for OnBuy in 2023, allowing our brand to reach millions more customers and showcase our proposition of being the marketplace that doesn’t compete with brands and retailers and rewards customers for their loyalty.  

Commenting on her appointment, Cherie said, 

“OnBuy are on a mission to reimagine how we shop online. In a few short years they’ve achieved well-documented success, gained support from huge brands and millions of shoppers. I’ve experienced first-hand what is possible when you truly put customers at the heart of all that you do, so I’m excited to be part of the team that will write the next chapter of the OnBuy story. 

“There’s so much more we all want to do to raise the bar for customers and sellers and establish a new ordinary; we’re only just getting started. The marketing team - which is full of smart, curious, and driven people - are set to make OnBuy a destination customers come back to time and time again.”