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Why 2023 Is The Year To Leverage The Power Of Online Marketplaces

Published 28th March 2023
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Did you know that over 80% of the UK population makes eCommerce purchases? That’s over 4 in 5 shoppers - and a lot of potential sales for you! 

Customers are making more conscious decisions about how, when and, importantly, where they spend their money. Convenience, choice and trust are at the heart of their decision-making process, and online marketplaces provide the solution…

Is OnBuy part of your eCommerce strategy for 2023? Find out how we can help to fast-track your success, or jump straight in!

1. By expanding your customer base

When you team up with us, you open the doors to a huge pool of loyal, engaged customers who already love shopping with OnBuy! This can help you to establish a strong digital presence and become more discoverable online, without big tech investment or in-house knowledge. 

Expanding your customer base through OnBuy has many benefits, including:

  • Increased sales: In the modern market, you have to be seen to sell! By putting your products in front of more customers, you have the potential to sell more products, driving revenue. 
  • Diversification: By reaching out to new shoppers, you can diversify your customer base and reduce your reliance on a small group of buyers. This can help to reduce the risk of losing sales if a particular group of customers stop buying from you.
  • Competitive advantage: Having a larger customer base can give you a competitive advantage over your rivals. We give you the freedom to set your own prices, so you’re able to offer the most attractive prices to the millions of customers who shop with us!
  • Brand awareness: Expanding your customer base can help to increase brand awareness and acquisition. As more people become familiar with your brand, more people are likely to start buying from you!

2. By building your brand reputation

With customers growing more and more conscious about where they shop, trust in your brand is more important than ever. In other words, when customers trust your brand, they’re more likely to engage with you. This can lead to increased customer loyalty and repeat business, meaning more growth for you!

As Europe’s fastest-growing eCommerce company, rated ‘Excellent’ on Trustpilot, we allow you to build your brand reputation while leveraging ours. We connect you with a ready-made audience of millions of shoppers who trust our site, so you can grow your brand reputation and sales through us.

3. By giving your customers an experience they’ll come back for

In such a competitive market, the 'smallest' things can make the biggest difference. Customers want a seamless, frictionless shopping experience, but this can come at a hefty cost when operating your own site.

At OnBuy, we’re committed to providing the best experience for you and your customers. That’s why we’ve made every step of the shopping process easy - from browsing to buying! 

We take the struggle out of searching: From the everyday to the extraordinary, shoppers can choose from over 35 million products across thousands of categories - all in one place! We also show multiple listings on one product, so it’s easy for your customers to compare and find the best deals. 

Not only that, we’re opening our checkout to more payment options that customers want, offering the flexibility and choice shoppers are looking for. Plus, we’ll soon be unveiling a huge reason for customers to choose OnBuy as their first choice, again and again, but more on that in the coming weeks…

4. By giving you the chance to Boost your listings

Want to get your products in front of millions of shoppers even faster? With OnBuy, it’s easy! 

Thanks to Boost, our risk-free ad service, you can quickly increase your exposure and drive more sales, all while having complete control and flexibility over your listings. The best part? You only pay the Boost fee when it leads to a sale, and unlike other ad services, we don't charge per click or impression. This means that you can enhance your visibility without the worry of unexpected costs!

5. By taking the pressure off of your support team

Good customer service is a crucial part of online retail. In fact, it’s one of the most important drivers of retention, with 93% of shoppers admitting they’re more likely to shop again from companies that offer an excellent service. But it’s not always easy to provide your customers with the experience they’re looking for - and that’s why we’re here to help! 

Our friendly, UK-based support team is happy to help both you and your customers, leaving you more time to focus on the important things. Plus, our 24-hour Digital Assistant is here to lend a hand with common queries, so your customers can find the answers to their questions with ease.

Since launching our chatbot last year, 45-50% of shoppers received a reply in under one minute, with a whopping 83% finding the resolution they were looking for. That’s a lot of happy customers!


Ready to reach millions of new customers and grow your sales the simple way?

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