Solutions Tools that set you up for success

OnBuy Ads

Did you know? Ads sell 4x more than standard listings! Be seen in the top spots across our site and reach customers who are actively looking for products like yours. Ads are easy to set up, and there’s something for every budget! It’s the easiest way to get the competitive advantage and grow your sales!

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OnBuy Boost

Boosted products are 3 times more likely to sell! With Boost, you'll benefit from a 500% increase in organic ranking, the ability to win more listings, and gain priority inclusion in OnBuy’s marketing. This means your products are more likely to feature in our emails, offsite partner activities, and Cashback Deals, reaching an audience of over 6 million customers! You only pay when you make a sale, so what have you got to lose?

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Integrations We integrate with the best

Selling, made simple!

We integrate with a huge number of channel management systems and fulfilment providers. Spend less time managing your business online and more time doing what you do best - selling!

Want to know more about the integrations we offer?

View the list

Pricing Affordable pricing to suit you

Clear, competitive fees across every category

At OnBuy, we’re on a mission to change eCommerce for the better. That includes making our pricing clear and easy to understand - one fee structure for all, with no hidden surprises or separate transaction costs.

View our fees

Flexible plans to fuel your growth

Our packages give you the freedom to choose what works best for your business needs and goals. Switch or upgrade at any time - no long-term contracts, no fuss, just simple selling!

Standard

£19/pm
  • No additional listing fees 
  • Access to API & integrations
  • On and offsite advertising tools
Sign up now!

Partner

£39/pm
  • All Standard features, PLUS
  • Priority seller support
  • Exclusive marketing opportunities
  • Account growth support
Sign up now!

Growth & Support Your success is our priority

We’re here to help

Our dedicated Seller Success team will help you to grow your business and achieve your strategic goals, with expert advice, tailored to you. We’ll help you optimise your OnBuy account and maximise your visibility both on and offsite, making sure you’re set up for success and ready to scale, faster!

Talk to the team

Testimonials Success stories

Harts of Stur "OnBuy offer competitive commission rates, offering value for money and access to a different type of customer.

They also have human beings for support unlike the automated and unhelpful support provided by other marketplaces." Graham Hart, Managing Director

Swan "We enjoy selling through OnBuy as they have a good system and strong reviews, plus we're seeing sales increase. OnBuy's system is easy to use, so managing our products and pricing is effortless." Emma Cork, Marketing Assistant

Direct Cosmetics "We love OnBuy because we don't feel that they're taking our information to then remove us from the market. OnBuy offers a great rate to sell products on their platform, they're easy to communicate with and we love that they're always improving their platform." Maggy Velasque, Digital Marketing Manager

FAQs What would you like to know?

  • Selling with OnBuy

    • Getting started

    • Your listings

    • Brand owners

    • Getting paid

  • Integrations

    • Partners and documentation

  • Solutions

    • OnBuy Ads

    • OnBuy Boost

  • Pricing

    • Fees and packages

How do I sign up as an OnBuy seller and what do I need?

Signing up is a breeze – just fill out our quick registration form, and we'll email you with the next steps!

To pass verification, here’s what you'll need:

  • 50 reviews from the last 12 months (90% rated 4/5 stars)
  • A link to your current selling platform
  • GTINs for your products (unless they’re not typically barcoded)
  • A UK bank account, WorldFirst, or Payoneer account
  • Business and VAT registration details
  • UK returns address
  • Products to sell!

Is OnBuy right for my business?

Absolutely! With clear fees, simple policies, and a promise to never compete against our sellers for sales, we provide a platform where businesses of all sizes can thrive – from smaller retailers to the biggest household names. Every pound spent on OnBuy is a pound of turnover for our sellers; something we’re really proud of.

How can I speak to someone?

If you’re interested in joining OnBuy but want to know more, talk to the team! We're here to answer your questions and guide you through the setup process.

Do I sell the right products for OnBuy?

Almost definitely! Our extensive catalogue spans 17 major departments, including Home & Garden, Electronics & Technology, Health & Beauty, Tools & DIY, Toys & Games, and more! We accept nearly all items, except those outlined in our Prohibited Products Policy.

How do I list/create my products?

It’s up to you! You can match to existing products or create new ones, and we have import templates, channel integrations and our product wizard to help make this easy!

Why do I need barcodes to create my products?

Every time a product is created on OnBuy, it gets stored in our catalogue. As we operate a catalogue system, products must be created using the correct manufacturer brand and corresponding barcode.

Don’t have barcodes? Don’t worry, if you own a UK trademark for your brand, you can apply for a barcode exemption.

Where can I get barcodes from?

You can get barcodes from GS1, the only authorised provider of Global Trade Item Numbers (GTINs). These numbers, which appear beneath the barcode and are also known as EANs or UPCs, uniquely identify each product. For more information and to get barcodes, visit GS1's official website.

Can other sellers list my products?

We believe that shopping and selling online should be simple, for everyone! That means making it easy for buyers to compare items and for sellers to list their products.

In most cases, you can create a listing on products that already exist in our catalogue by matching the barcode (GTIN), and other sellers can do the same.

Do you offer any extra services for brand owners?

Yes! If you’re the trademarked owner, we may be able to restrict other sellers listing on your products with the OnBuy Brand Ownership feature. This feature is currently only available to private label brands, where no other sellers have access to obtain and supply your products.

Who is eligible to join OnBuy’s Brand Registry?

To join OnBuy’s Brand Registry, you need to be the registered owner of a UK/EU trademarked brand.

How and when do I get paid?

Once your item(s) are dispatched, we'll calculate your payment date, typically 7 days after the expected delivery period ends. You can set up a monthly withdrawal on a day that works best for you, or withdraw your balance as soon as it becomes available. It’s up to you!

What account types are accepted?

We cut out the middleman and pay you directly. Simply connect to your UK bank account, WorldFirst or Payoneer account, and you’re good to go!

If you don't have a Payoneer or WorldFirst account, you can set one up during signup.

Who do you integrate with?

We integrate with a huge number of channel management systems and fulfilment providers, including Linnworks, Rithum, Volo, Shopify, Magento, and Woo Commerce, as well as our own API.

Want to know more about the integrations we offer? Talk to the team!

My channel system isn't listed - what can I do?

Talk to the team! We're always on the lookout for new integrations and can let you know if we'll integrate with yours.

Where can I get the OnBuy API documentation?

The OnBuy API documentation can be accessed here: https://docs.api.onbuy.com

What is Ads?

Ads is our powerful promotional tool that showcases your products in the top spots across OnBuy. With Ads, you’ll get priority placement in ALL sponsored positions and spotlight carousels across OnBuy, which feature in the highest-traffic areas of our site – from pride of place at the top of relevant categories to search results, customer account areas, and of course, our homepage! Plus, any product with Ads applied will link to a standalone product page, featuring your listing ONLY. That means no comparison table, no competition - just a direct route for shoppers to buy from you!

How does it work?

Ads are easy to set up and you’re always in control - you decide which products to promote, how long for, and you can target specific keywords or let our clever AI pick the most relevant for you. You can also choose to set a daily spending cap or fixed budget for the entire campaign, so you can manage your advertising costs, your way.

Quick, cost-effective and simple to manage - promoting your products has never been easier!

How much does Ads cost?

You’re in control of your spending! You choose your budget and bid for each campaign, and you only pay when a customer clicks through to the product page. No click = no cost, guaranteed. It's a fair and simple way of making sure you only spend money when people are genuinely interested in your products!

What is Boost?

Boost is our risk-free marketing tool that helps you to reach more customers and grow your sales! With Boost, your products will appear higher up in the most relevant categories, with a 500% increase in organic ranking. We’ll also prioritise your Boosted listings in our own marketing, so you’re more likely to appear in our emails, offsite partner activity and Cashback deals, reaching an audience of over 6 million customers!

Not only that, but Boost gives you the competitive edge by helping you win the lead listing. This is the first choice that customers see when they land on a product page, making you their top choice. Did you know? Listings in the lead spot get 150% more orders on average than other listings!

The best part? It’s 100% risk-free – you only pay when you make a sale on any product that is Boosted! What have you got to lose?

How does it work?

You’re in control! You can Boost all of your current and future listings in just one click, or apply different settings for specific products. It’s risk-free and flexible, so you can change your Boost settings at any time.

From fast-tracking your early sales to fuelling continuous growth for your business, it's the easiest way to set yourself up for success on OnBuy!

How much does Boost cost?

It’s up to you! You can set your Boost level from 5-30%, charged on top of our standard sales fee (plus VAT, if applicable). It’s 100% risk-free - you only pay when you make a sale, so you can Boost with confidence, knowing you’ll only spend when you see results!

How much does it cost to sell on OnBuy?

Our fees are clear and simple, with no hidden costs - unlike some other marketplaces, we don’t charge a listing fee or a separate transaction fee. Our flexible packages give you the freedom to choose what works best for your business, and we won’t tie you into long-term contracts.

Is there a minimum contract term?

No! Our account packages work on a simple 30-day rolling agreement. No long-term contracts, no fuss – just simple selling!

How do I pay my subscription fee?

To pay your subscription fee, add your credit or debit card during the signup process. Your subscription will be activated, and future fees will be automatically charged to that card on the same day each month as your initial payment. If your billing date falls between the 29th and 31st, the payment will be processed on the 28th of each month. It's that simple!

Ready to start selling?

OnBuy Sales Fees
Fee Category Sales Fees Minimum Fee per Product
Arts, Crafts & Sewing 13.50% £0.25
Baby & Toddler

8.00% of the total item price up to the value of £10.00

13.50% on any portion of the total item price greater than £10.00

£0.25
Beer, Wine & Spirits 10.00% £0.25
Books 13.50% £0.25
Business, Office & Industrial Supplies 13.50% £0.25
Car & Automotive Parts

13.50% of the total item price up to £45.00

9.00% on any portion of the total item price greater than £45.00

£0.25
Clothing, Shoes & Accessories 13.50% £0.25
Consumer Electronics 7.00% £0.25
DIY & Tools 12.00% £0.25
Electronic Accessories

13.50% of the total item price up to £100.00

8.00% on any portion of the total item price greater than £100.00

£0.25
Food & Drink

8.00% of the total item price up to £10.00

13.50% on any portion of the total item price greater than £10.00

£0.25
Furniture

13.50% of the total item price up to £175.00

10.00% on any portion of the total item price greater than £175.00

£0.25
Games Consoles 8.00% £0.25
Health & Beauty

8.00% of the total item price up to £10.00

13.50% on any portion of the total item price greater than £10.00

£0.25
Jewellery & Watches

13.50% of the total item price up to £200.00

4.00% on any portion of the total item price greater than £200.00

£0.25
Large Appliances 7.00% £0.25
Music, VHS, DVD 13.50% £0.25
Musical Instruments & DJ 12.00% £0.25
Pet Supplies 13.50% £0.25
Power Tools 12.00% £0.25
Small Appliances 13.50% £0.25
Software 13.50% £0.25
Sports & Outdoors 13.50% £0.25
Toys & Games 13.50% £0.25
Video Games 13.50% £0.25
Everything Else 13.50% £0.25

*All fees are subject to VAT where applicable

Last Modified: 31st January 2023

Available Integrations
Integration Functionality
  • Product Creation
  • Order Management
  • Stock & Price Updates
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  • Product Creation (csv)
  • Order Management
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  • Product Creation (csv)
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  • Order Management
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  • Product Creation
  • Order Management
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  • Product Creation (csv)
  • Order Management
  • Stock & Price Updates
  • Product Creation
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  • Product Creation (csv)
  • Order Management
  • Stock & Price Updates
  • Product Creation
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  • Product Creation
  • Order Management
  • Stock & Price Updates
  • Order Management
  • Stock & Price Updates
  • Product Creation
  • Order Management
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  • Product Creation
  • Order Management
  • Stock & Price Updates
  • Product Creation
  • Order Management
  • Stock & Price Updates
  • Order Management
  • Product Creation
  • Order Management
  • Stock & Price Updates
  • Product Creation (csv)
  • Order Management
  • Stock & Price Updates
  • Product Creation
  • Order Management
  • Stock & Price Updates
  • Product Creation
  • Order Management
  • Stock & Price Updates
  • Product Creation
  • Order Management
  • Stock & Price Updates