- 35,000,000+ Products
- 7,000,000+ Buyers
- 11,000+ Sellers
- 6000+ Product Categories
Why Sell on OnBuy?
OnBuy has a simple vision: to be the best choice for every customer, everywhere.
We continue to evolve our vibrant marketplace to provide an exceptional experience for customers and a level playing field for retailers.
Competitive selling fees
Allowing you to offer lower prices in order to maximise sales, whilst maintaining your margin.
We don’t compete with sellers
We are not a retailer, we focus on delivering sales for your business as a true partner.
Dedicated UK-based support team
Our support team is there to help and our optional Relationship Managers can ensure your success.
Low, Transparent Fees
- Lower selling fees
- No listing fees
- Transactions secured by PayPal
- 180-day PayPal Seller Protection
We aim to keep our fee structure simple, so all you'll pay is OnBuy's sales fees (plus VAT where applicable) plus PayPal's payment fees.
- 5 - 9% Sales Fee
- 1.9 - 2.9% Payment Fee
Payment fees will apply: your existing rate or 1.9% to 2.9% + 30p per transaction. You can see their full fee structure here.
Account Packages
We offer our sellers the following choice of account packages. You can select your preferred package when you set up your OnBuy seller account and you'll be able to change your subscription at any time.
Standard | ||
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Product Marketing |
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Unlimited Listings |
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Seller Support |
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PayPal Seller Protection |
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Integration Access |
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Priority Support |
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Relationship Manager |
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£19.00 per month excl. VAT |
Partner | ||
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Product Marketing |
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Unlimited Listings |
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Seller Support |
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PayPal Seller Protection |
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Integration Access |
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Priority Support |
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Relationship Manager |
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£39.00 per month excl. VAT |
How do I start Selling?
1. Register
Fill out the application form, and we'll be in touch shortly.
2. Upload
List against existing products, use our template or a channel integration.
3. Sell
We'll promote your products to millions of potential customers.
4. Earn
Dispatch an item and PayPal release the funds into your business account.
How do I list My Products?
We use a catalogue system, so multiple sellers may sell the same product. Products can be listed using their unique GS1 barcodes, however there are a few exceptions and prohibited products - see our FAQs here.
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Create Products ManuallyOur Product Wizard lets you easily create products yourself.
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Use our TemplateAdd your data into our template - our product team can assist.
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With a Channel IntegrationCreate your products using an integration that supports this.
Integrations
Hover over or click an integration to see its supported features
OnBuy API
- Product Creation
- Order Management
- Stock & Price Updates
Product Create Feed
- Product Creation
- Stock & Price Updates
247 Commerce
- Product Creation
- Order Management
- Stock & Price Updates
Brightpearl
- Product Creation
- Order Management
- Stock & Price Updates
ChannelAdvisor
- Product Creation
- Order Management
- Stock & Price Updates
Cloud Commerce Pro
- Product Creation (csv)
- Order Management
- Stock & Price Updates
Lengow
- Product Creation
- Order Management
- Stock & Price Updates
Linnworks
- Product Creation (csv)
- Order Management
- Stock & Price Updates
Magento 2
- Product Creation
- Order Management
- Stock & Price Updates
Mintsoft
- Product Creation (csv)
- Order Management
- Stock & Price Updates
Return Helper
- Order Management
- Stock & Price Updates
RM Click & Drop
- Order Management
Sello
- Product Creation
- Order Management
- Stock & Price Updates
ShipStation
- Order Management
Shopify
- Product Creation
- Order Management
- Stock & Price Updates
StoreFeeder
- Product Creation (csv)
- Order Management
- Stock & Price Updates
Volo
- Product Creation
- Order Management
- Stock & Price Updates
WooCommerce
- Product Creation
- Order Management
- Stock & Price Updates
+ MANY MORE
Don't see your preferred integration on the list?
Don't worry! Register now and one of our team will be in touch - we have many more integrations
Additional Marketing with Boost
As an OnBuy seller, you can benefit from additional marketing.
We offer a Boost service that enables you to achieve greater visibility for your listings, both on and off OnBuy.
Here are four major advantages to boosting your listings:
1. Instantly increased visibility
With boosted listings showing in a range of prominent positions across OnBuy, you'll benefit from increased exposure which will ultimately drive more sales.
2. You only pay for what sells
Most ad services charge you per click or impression. With Boost, you only pay when you make a sale through Boost. Your non-sponsored sales are charged our standard category fee.
3. You're in complete control
How much do you want to invest in additional visibility? It's up to you: choose what you use Boost on and how much you boost by. This flexible approach is free until you make a sale through a boosted position - only then are you charged your chosen Boost fee.
4. Improve your product rank
Your listings will earn a ranking on OnBuy, which means they benefit from greater organic placement. This rank is yours to keep, even if you stop using Boost. You'll be investing in organic visibility while driving more sales - it's a win-win.
With Boost, you can...
- Drive more sales
- Increase visibility
- Enjoy fixed costs
We're Here for You
UK-Based Support Team
Our friendly Seller Support Team can assist you via our ticket system.
Account Management Team
We're here to help you with your account - simply phone or email us.
Seller Updates
We keep you in the loop with regular emails and social media updates.
Knowledgebase
Always accessible, it's full of useful articles and guides written by our expert team.
Testimonials
"OnBuy offer competitive commission rates offering value for money and access to a different type of customer. They also have human beings for support unlike the automated and unhelpful support provided by other marketplaces.
OnBuy have been a great platform for our business as they've provided access to a new customer base and the opportunity to participate in offers. We find OnBuy are always willing to help and they care more about the seller and the customer."
"We enjoy selling through OnBuy as they have a good system and strong reviews, plus we're seeing sales increase. OnBuy's system is easy to use, so managing our products and pricing is effortless."
"We love OnBuy because we don't feel that they're taking our information to then remove us from the market. OnBuy offers a great rate to sell products on their platform, they're easy to communicate with and we love that they're always improving their platform."
"We joined OnBuy as it's a massive opportunity to grow our marketplace presence. Selling through OnBuy has been great for us as both a brilliant new stream of revenue and a way for us to reach new customers who may not have heard of the Zavvi brand."
Our Future
We're going global - We're planning to launch OnBuy into 140 countries. Sell on OnBuy UK or branch out to the world; we'll make it easy.

Upcoming Services
OnBuy Fulfilment Network
When launched, our fully-fledged fulfilment network will help you put your products in more buyers hands.
Frequently Asked Questions
How can I speak to someone?
Register now and let us know how we can help you or request a phone call. We'd be happy to answer your questions or discuss anything you're not sure about, so one of our team will be in touch within 1 working day.
How do I sign up as an OnBuy seller?
Simply register now - one of our relationship managers will review your application and contact you within 1 working day.
How do I get paid and how often?
You'll get paid directly by PayPal - we never hold your money. Once an item is dispatched, subject to any security checks by PayPal, the funds will land in your PayPal account ready to withdraw.
Which PayPal account types are accepted?
We only accept PayPal business accounts - not personal or legacy accounts. If you have a personal account, you can easily upgrade. If you don't already have a PayPal business account, it's free to set up and can be done during the sign-up process.
Is there a minimum contract term?
All the OnBuy seller account packages are a simple 30-day rolling agreement. We won't lock you down into a long-term contract, and you can request to cancel your account at any time.
How do I pay my subscription fee?
When you sign up, you'll need to add a credit or debit card to your account. Any future subscription fees will be taken from this card on the same day you made the initial payment.
Do all products require a barcode?
We use a catalogue system so products are listed using their unique GS1 barcodes. However, there are exceptions: certain categories and products that don't require a barcode won't be part of the catalogue system. If you don't have barcodes for your products, register now and we can let you know if they can still be listed.
Can other sellers list on my products?
Our catalogue system enables you to create a listing on products which exist in our catalogue. Likewise, other sellers can add on to products in our catalogue.
When products listed are sold by the manufacturer and are unique to them, we can restrict other sellers listing on these products with the OnBuy Brand Ownership feature.
Are there any products that I can't sell?
We support almost all products, but there are exceptions such as:
- Illegal products
- Counterfeit, unauthorised or unlicensed merchandise
- Non-CE marked toys
- Products which infringe the IPR of a third party
PayPal have a list of prohibited products - this can be viewed here.
Please see the "Prohibited Products" section of the OnBuy Seller Terms for the complete list and more information.
Who do buyers contact if they have any problems with their order?
Buyers can contact you directly from their OnBuy account regarding a specific order. Buyers can also contact you via the product page or your seller storefront when looking to ask questions about a product or delivery.
In the event a buyer has a problem they feel is not being dealt with appropriately, they can open a dispute with PayPal. In some cases, they could benefit from the PayPal Buyer Protection scheme.
My channel system isn't listed - what can I do?
Register now; we're always looking to integrate with new channel systems and can let you know if we'll integrate with yours.
Where can I get the OnBuy API documentation?
The OnBuy API documentation can be accessed here: https://docs.api.onbuy.com
Ready to Grow Your Sales With OnBuy?
Register Now