Digital Media and Innovation

By 1
New for £41.82
Hurry - Only 8 Left In Stock
Sold By PBShop 5/5 (97 Reviews)
£41.82
£44.99
Save 7%
Seller does not ship to United States
Add To Basket
Delivery to: United States
Seller does not ship to United States

Share

Compare Sellers

  • New from £41.82
Delivery To: United States
Seller Ratings Warranty Returns Price Delivery Total
(97 reviews)
-
30 Days
Free Returns: No
£41.82 This seller does not ship to your selected delivery location. Add To Basket
Description & Details

Description

Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Details

OPC PWKQP6
Brand
1
Codes 1452241414 (ISBN-10)
9781452241418 (ISBN)
Links Books

Sign in to view all of your delivery addresses

OR

Enter your delivery address

Save your items for later!

Simply enter your email address below and we'll send you a copy of your basket to your inbox.

No thanks