Study finds the average Brit will spend £755 on the world's favourite toy brand in a lifetime & has £160 worth of it stored in the house right now.
LEGO has long been one of the world's favourite toy brands, and has somewhat of a cult following, with interest in its products spanning generations. It's a common notion that everyone has at least some LEGO lying around in the house (and has accidentally trodden on it!), but as it's one of our best-selling toy brands, we wanted to find out just how much British people spend on it and which sets will cost you the most.
So, we commissioned a survey of 2,000 members of the public to reveal how much the average Brit spends on LEGO. We discovered that the average person will spend £755 on LEGO during the course of their life, and the average household is storing £160 worth of it.
In terms of the most expensive LEGO sets currently available to buy, the list includes a LEGO Star Wars 75252 Imperial Destroyer worth £649.99, a Hogwarts Castle set worth £349.99, and a Bugatti Chiron set worth £249.99.
On top of this, we also discovered where in the UK loves LEGO the most (based on our sales data), with Manchester coming out on top, followed by London and Edinburgh.
With a little help from the experts from our toy department, we were able to pull together a list of the ten most expensive LEGO sets currently available to buy. The top ten sets, and their prices are as follows:
- LEGO Star Wars 75252 Imperial Destroyer - £649.99
- LEGO Star Wars Millennium Falcon - £649.99
- LEGO Technic 42009 Mobile Crane MK2 - £459.99
- LEGO Hogwarts Castle - £349.99
- LEGO Creator 10256 Taj Mahal - £299.99
- LEGO Disney Castle - £299.99
- LEGO Creator 10261 Roller Coaster - £299.99
- LEGO Disney Train and Station - £299.99
- LEGO Technic Liebherr R 9800 Excavator - £299.95
- LEGO Technic 42083 Bugatti Chiron - £249.99
The ten areas of the UK that spend the most on LEGO in a year, and the average amounts, are:
- Manchester - £258
- London - £234
- Edinburgh - £230
- Bristol - £211
- Bath - £205
- Glasgow - £198
- Birmingham - £195
- Sheffield - £185
- Liverpool - £180
- Cardiff - £172
For the purpose of this study, OnBuy's toy experts only looked at LEGO sets currently retailing and available to buy, and haven't taken into account resale products or prices.
Cas Paton, OnBuy's founder and CEO, said,
"LEGO has long been one of the world's favourite toys, appealing to generations young and old - and it's a running joke that 'everyone's got some LEGO in their house'. But we wanted to see just how much of the brand people actually had lying around, and how much it's worth.
"Using our data and a study of people from around the UK, we were able to answer those questions, and what we discovered was actually really interesting. For a toy that's been around for so long, it's amazing to see people's love for it hasn't diminished and households still continue to spend large sums of money on the brand."