Looking for a new perfume? Here’s everything you need to know!

Published 3rd October 2022
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Perfume is about more than just smelling good. It makes a great first impression, leaves a lasting one, and tells a story of your personality. But how do you pick out the right one for you?...

Keep reading to discover everything you need to know before you buy, then head to our full range of perfumes to find your signature scent!


What are the different types of perfume?

The most popular types of perfume are Eau de Parfum and Eau de Toilette, but did you know there are actually four kinds to choose from?

Here's what makes them different:

  • Eau de Parfum (EDP): Long-lasting, intense and irresistibly rich
    - Oil concentration: 15-20%
    - Lasts for: 8-12 hours
    - Best for: Nightwear, date nights, weddings
  • Eau de Toilette (EDT): Light, fresh and perfect for layering
    - Oil concentration: 5-15%
    - Lasts for: 6-10 hours
    - Best for: Daywear, office, casual events
  • Eau de Cologne (EDC): Refreshing, clean and invigorating
    - Oil concentration: 2-4%
    - Lasts for: 4-6 hours
    - Best for: Uplifting pick-me-ups
  • Eau Fraîche (EF): Water-based, delicate and affordable
    - Oil concentration: 1-3%
    - Lasts for: 2-4 hours
    - Best for: Sensitive skin

What are fragrance notes?

Ever noticed your perfume smells a little different as the day goes on? That’s because of its notes!

Fragrance notes are the ingredients that form the perfume accord (basically, what makes your perfume smell the way it does), and they’re made up of top notes, heart notes and base notes.

  1. Top Notes

    The top layer of a fragrance that sets the first impression. As the lightest layer, they only last for 5-15 minutes, revealing the deeper notes below.
  2. Heart Notes

    The middle layer that blends top notes with a new combination of scents. They linger for 20-60 minutes and make up around 70% of the total fragrance.
  3. Base Notes

    The final layer that leaves a lasting impression. Often rich and indulgent, these are the notes that linger on your skin and clothes for hours!

Popular notes: 

  • Top: Basil, rose, bergamot, lavender, lemon and orange

  • Heart: Cardamom, geranium, pepper, cinnamon and jasmine

  • Base: Cedarwood, patchouli, musk, amber and vanilla


What are the key fragrance families?

Ever feel like you’re drawn to a particular type of scent, but not too sure why? The answer lies in its fragrance family…

Fragrance families are made up of different scents, grouped together by similarities. Once you know the fragrance family you prefer, shopping for a signature scent is easy!

  1. Floral

    Flirty, feminine and packed with the scents we all know and love, the floral family is one of the most popular - and it’s not hard to see why! Typical notes: Iris, jasmine, rose and lily.
  2. Citrus

    Modern, playful and packed with bursts of freshness. An invigorating blend of zesty, fruity, sweet and bitter scents. Typical notes: Orange, lemon, grapefruit, and neroli.
  3. Woody

    Rich and warming, with earthy undertones. A seductive scent that’s sure to make a statement. Typical notes: Oak, cedarwood, sandalwood and rosewood.
  4. Amber

    Full-bodied, rich, smooth and sensual, amber scents tend to be long-lasting and compelling - the perfect date night fragrance. Typical notes: Vanilla, orange blossom, tobacco, and amber.
  5. Fruity

    Juicy, fun, sweet and indulgent. The perfect scent for casual catch-ups and special occasions alike! Typical notes: Raspberry, strawberry, apple and pear.
  6. Chypre

    A combination of woody, mossy and floral accords. A little touch of sophistication you’re sure to love. Typical notes: Bergamot, oakmoss and patchouli.

Still not sure which one is right for you? Check out our fragrance family guide to find your perfect match!



  • How long does perfume usually last?
    The average shelf life for perfumes is about 3-5 years. For longest-lasting scents, look for perfumes with heavier base notes.
  • How can I make my perfume last longer?
    Well-moisturised skin holds scent better, so use body lotion before spraying your perfume. If you’re naturally dry, add some petroleum jelly to your pulse points.
  • How much perfume should I use?
    As a rule of thumb, two spritzes directly to your skin is more than enough. However, the higher the concentration, the less you'll need - look back to our section on the different types of perfumes to find out more. 
  • What is oud?
    Oud is one of the most expensive and desirable perfume ingredients in the world. Blended with florals and fruits, its predominant scent is musky and sensual. 
  • How should I store my perfume?
    It’s always a good idea to keep your perfume bottle closed until the first spritz. Once opened, store it in a dark, dry place, avoiding the bathroom if you can.

Need more inspiration? Discover the secrets to finding the right perfume for you, the occasion and more, by heading to our blog now!

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Fragrance families: The secret to finding your dream perfume Published 3rd October 2022
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