Giovanni, Straight Fast, Straightening Elixir, 6.8 oz (200 ml)

Giovanni, Straight Fast, Straightening Elixir, 6.8 oz (200 ml) Description

GIOVANNI Straight Fast Straightening Elixir smooths curls relaxes waves and helps control even the unruliest of hair. This lightweight crystal-clear gel adds silky shine while repelling humidity. GIOVANNI was the first full-range salon-inspired hair-care brand in natural product stores and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s Arthur was maturing his talents and decided to open his own salon called On Sunset. The salon was a bustling site on the famous Sunset Strip and a hit with many Hollywood celebrities including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.