How do I sign up as an OnBuy seller and what do I need?
Signing up is a breeze – just fill out our quick registration form, and we'll email you with the next steps!
To pass verification, here’s what you'll need:
- 50 reviews from the last 12 months (with at least 90% rated 4/5 stars)
- A link to your current selling platform
- GTINs for your products (unless they’re not typically barcoded)
- A UK or EU bank account, or an account with WorldFirst or Payoneer
- Business and VAT registration details
- A returns address within the location you’re selling in, or cover overseas returns with Freepost or collection service
- Products to sell!
Is OnBuy right for my business?
Absolutely! With clear fees, simple policies, and a promise to never compete against our sellers for sales, we provide a platform where businesses of all sizes can thrive – from smaller retailers to the biggest household names. Every pound spent on OnBuy is a pound of turnover for our sellers; something we’re really proud of.
How can I speak to someone?
If you're interested in joining OnBuy but want to know more, talk to the team! We're here to answer your questions and guide you through the setup process.
Do I sell the right products for OnBuy?
Almost definitely! Our extensive catalogue spans 17 major departments, including Home & Garden, Electronics & Technology, Health & Beauty, Tools & DIY, Toys & Games, and more! We accept nearly all items, except those outlined in our Prohibited Products Policy.
How do I list/create my products?
It's up to you! You can match to existing products or create new ones, and we have import templates, channel integrations and our product wizard to help make this easy!
Why do I need barcodes to create my products?
Every time a product is created on OnBuy, it gets stored in our catalogue. As we operate a catalogue system, products must be created using the correct manufacturer brand and corresponding barcode.
Don’t have barcodes? Don't worry, if you own a UK or EU trademark for your brand, you can apply for a barcode exemption.
Where can I get barcodes from?
You can get barcodes from GS1, the only authorised provider of Global Trade Item Numbers (GTINs). These numbers, which appear beneath the barcode and are also known as EANs or UPCs, uniquely identify each product. For more information and to get barcodes, visit GS1's official website .
Can other sellers list my products?
We believe that shopping and selling online should be simple, for everyone! That means making it easy for buyers to compare items and for sellers to list their products.
In most cases, you can create a listing on products that already exist in our catalogue by matching the barcode (GTIN), and other sellers can do the same.
Do you offer any extra services for brand owners?
Yes! If you’re the trademarked owner, we may be able to restrict other sellers listing on your products with the OnBuy Brand Ownership feature. This feature is currently only available to private label brands, where no other sellers have access to obtain and supply your products.
Who is eligible to join OnBuy’s Brand Registry?
To join OnBuy’s Brand Registry, you need to be the registered owner of a UK/EU trademarked brand.
How and when do I get paid?
Once your item(s) are dispatched, we'll calculate your payment date, typically 7 days after the expected delivery period ends. You can set up a monthly withdrawal on a day that works best for you, or withdraw your balance as soon as it becomes available. It's up to you!
What account types are accepted?
We cut out the middleman and pay you directly. You can link your UK or EU bank account, or use a WorldFirst or Payoneer account to receive payments.
If you don't have a Payoneer or WorldFirst account yet, no worries - you can easily set one up during the sign-up process.
Which locations can I sell in?
OnBuy supports sales in several major European countries. In addition to the UK, you can choose to sell in Austria, Belgium, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Portugal, Slovakia and Spain.
And this is just the beginning! We have even more locations earmarked for 2025, including exciting plans to expand into the United States!
Can I choose which locations I want to sell in?
Absolutely! You have full control over where you want to sell - you can choose to sell just in the UK, in select European countries, or across multiple regions. And, as we expand into more locations, you'll be able to activate them as soon as they're available!
How much does it cost to sell in different locations?
To help you expand into new markets, we’re offering a limited-time opportunity to sell in multiple locations with just one account package. Your package will automatically cover all activated locations at no extra cost, and you can switch or upgrade at any time!
Sales fees vary depending on the currency used for transactions. For example, sales in the UK and Northern Ireland are charged in GBP (£), while sales in countries that use Euro (like Austria, Germany, Spain, etc.) are charged in EUR (€). You can view a full breakdown of fees for each currency and location here.
Do I have to sell in the UK?
No, you don't have to sell in the UK. Once you’re verified, you'll be able to pick and choose where you want to sell - you can sell in just the UK, in specific European countries, or even a mix of both. As new locations become available, you’ll also be able to activate them at any time!
Currently, you'll need to sign up through our UK site, but we're working on updates that will allow you to sign up directly from other regions soon.
Do I need to set up separate accounts for each location?
No, you only need one OnBuy seller account. You can manage sales across all your chosen locations from a single account and make adjustments to your listings as needed.
How do I handle shipping for international sales?
You'll be able to create different delivery templates for each location you choose to sell in. This lets you set handling and delivery times, delivery services, and pricing rules specific to each region.
We're currently exploring partnerships to offer competitive shipping rates, and we'll be introducing solutions to help streamline your shipping process soon.
How are returns handled for international sales?
For international sales, you’ll need to provide a returns address in each country you're selling in. Alternatively, you can use solutions like Freepost or a collection service to handle returns without a local address.
Can I set different prices for different locations?
Yes, you can set different prices for each location. Your inventory will be separate for each region, allowing you to control stock and pricing in local currencies. This gives you full flexibility to adjust prices based on market conditions, competition, or customer demand in each country.
Please note: For locations outside of the UK, you'll need to include customs duties, taxes, and delivery charges in the listing price for each product.
How are VAT and taxes handled for international sales?
VAT can vary depending on where your business is registered and where you're dispatching goods from. If your business is registered in a European country where you plan to sell or if you're dispatching goods from an address within that location, you’ll need to provide a VAT registration number for that country.
However, if your business is not registered in that location or you're dispatching from outside the EU, OnBuy will handle VAT for you. We'll collect VAT on your behalf and provide our IOSS number for transactions within the EU.
Are translations required for product listings in other countries?
Yes, translations are required for all product listings in international markets. Providing local translations helps customers feel more confident in their purchases, making it easier for you to break into the market and drive higher sales.
To help you out, we'll soon be offering a service to handle translations and other key logistics for you!
What is a store?
Your store is a dedicated space on OnBuy where you can showcase and sell your products directly to shoppers. Customers can search and shop your entire inventory from one convenient location, with each of your listings linking to exclusive pages - no seller comparisons, no competition. It's all about your products, your brand, and your sales!
Who can create a store?
Stores are available with Partner or Professional packages, with advanced tools and features exclusive to Professional sellers. Compare package features.
What do I get with a store?
With a store, you can:
- Display your full catalogue in one convenient location
- Allow customers to search your OnBuy inventory directly through your store
- Build up to 3 custom collections, each featuring up to 50 products
- Create separate stores for each location you sell in
- Provide a unique shopping experience, where customers browse and buy directly from you!
Unlock extra features with a Professional package, including store branding, your logo sitewide and additional promotion to customers.
What is a custom collection?
Custom collections allow you to group products together based on themes of your choice, such as 'Best Sellers' and 'New Arrivals', or more specific categories like 'Winter Essentials' or 'Outdoor Gear'. You can create up to 3 collections in your store, each featuring up to 50 products, and update them at any time to reflect trends, seasonal demand, or customer preferences.
Just like your store, all listings in your collections link to exclusive pages - no seller comparisons, no competition!
How do stores work in multiple locations?
If you choose to sell in multiple locations, you can create separate stores for each site. This allows you to provide local translations, tailored collections, and region-specific offers, so you can adapt your store to suit the trends, preferences, and needs of customers in each location.
