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With a founder behind the iconic looks of silver screen stars in Hollywood’s Golden Age, Max Factor not only epitomises glamour and elegance but is a true pioneer in the world of cosmetics. Browse our edit of coveted bestsellers and new irresistible formulas here on OnBuy’s virtual makeup shelves! Read More >

About Max Factor

First to coin the iconic phrase ‘make-up’ at the start of the dazzling 1920s, Max Factor has evolved from its niche beginnings as the name behind the era’s most alluring Hollywood faces to a worldwide leading makeup brand. OnBuy’s extensive Max Factor makeup collection features everything you could possibly need to keep your cosmetics bag topped up!

Showcasing cult-classics like Max Factor False Lash Effect mascaras, Max Factor Miracle Touch foundations and blushers, and the original Max Factor Crème Puff updated from its 1953 conception, the Max Factor range is here to make your eyes pop and your face irresistibly smooth. For stand-out lips, look no further thanks to our boldest shades of Max Factor Lipfinity duos, tints and glosses, or swoon over the creamy formulas of Max Factor Colour Elixir lipsticks and liners that glide on with zero effort.

Continuing to stay relevant after decades in the industry, our Max Factor collection also boasts the hottest additions like the oh-so-pigmented Max Factor Honey Lacquer for the most kissable lips and the Max Factor Glossfinity nail polishes with new formulas and contemporary shades to keep you on your toes! What’s more: after all these years, this industry favourite has carried on its creator’s philosophy that ‘glamour should be within reach of all women’, making Max Factor cosmetics forever accessible to all.

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