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About Maybelline

Launched by a New York chemist back in 1915, Maybelline have stayed on the lips (and eyes, and nails...) of beauty lovers worldwide thanks to their ahead-of-the-curve collection. Did you know the brand's inspo came from Maybel, the chemist's sister? He spotted her putting coal dust and Vaseline on her eyelashes - then promptly crafted the iconic Maybelline mascara we know and love today! 

Bursting with a treasure trove of Maybelline cosmetics and Maybelline nail products alike, our Maybelline shop has your next must-have beauty buys ticked off (with no coal dust involved - we promise!). 

Boasting long-lasting, intensely pigmented formulas, and all the hottest hues, our collection of Maybelline makeup is home to all their tried-and-tested favourites. No matter if you want to nail au naturel like you were 'born with it', or light up your look with perky pops of colour, you're bound to find a Maybelline eyeshadow and Maybelline lipstick here that'll deliver the perfect pairing. 

Find new favourites without the commitment with our Maybelline sets - we're longing to get out hands on the swoon-worthy Maybelline nail polish set! Alternatively, why not treat the makeup maven in your life to a Maybelline gift set? It's bound to put a (colourful) smile on their face!

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