Urban Decay

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Urban Decay
The brand that has dared to be bold ever since its formation over twenty years ago, Urban Decay wins its place in the hearts and makeup bags of beauty lovers worldwide. Explore our haul of cult-favourite line - your collection won't be the same afterwards! Read More >
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About Urban Decay

Bored of the pinks, reds, and beiges that ruled the makeup world in '96, Sandy Lerner decided to go her own way, and create something to satisfy her alternative tastes. She teamed up with Wende Zomnir - a fellow makeup addict - and together they created the ground-breaking label we know and love: Urban Decay

Boasting a huge range of out-there shades, and packed full of high-performance makeup, Urban Decay cosmetics will ensure you put your favourite face forward every day. Fun fact: did you know that Wende road tests every single product? She surfs, snowboards, and even does hot yoga in a full face to make sure they'll appease even the most makeup-obsessed among us! 

A brand that does colour like no other, Urban Decay makeup has you covered whether you want to add edge to your neutral looks or express yourself with all the colours of the rainbow. Explore our selection of Urban Decay liquid eyeliner for flicks so sharp you could cut yourself - we've got bold, highly-pigmented shades that'll add a pop of colour to your everyday face or finish off an experimental look. 

If you can't get enough of sultry, smokey eyes, you'll love our range of Urban Decay eye pencils. Team them with a pigment-rich Urban Decay eyeshadow for a stand-out look or use them on their own - they glide on like a dream, and with long-lasting staying power, you'll be feeling as good as you look all day.