A Handbook of Qualitative Methodologies for Mass Communication Researc
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A Handbook of Qualitative Methodologies for Mass Communication Researc Description
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
Details
| OPC | PXBJKSH |
|---|---|
| Brand | riachristiecollections |
| Codes | 0415054052 (ISBN-10) |
| 9780415054058 (ISBN) | |
| MPN | 9780415054058 |
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