A Primer for Integrated Marketing Communications by Philip Kitchen Har
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Sold by: Ria Christie Collections
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A Primer for Integrated Marketing Communications by Philip Kitchen Har Description
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications IMC work together.
Details
| OPC | PXQ2GCB |
|---|---|
| Brand | riachristiecollections |
| Codes | 0415314208 (ISBN-10) |
| 9780415314206 (ISBN) | |
| MPN | 9780415314206 |
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