Advertising and Race
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Delivery: Standard (Free) | Fri 17th - Mon 20th Jul
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Advertising and Race Description
Since
colonization,
dominant
ideologies
of
race
have
been
visualized
and
communicated
through
advertising.
At
its
core,
this
book
delineates
the
continuities
and
changes
in
what
is
termed
the
colonial
racial
script
within
global
advertising
representations.
The
origins
of
that
script
are
traced
back
to
the
eighteenth
century
through
the
Transatlantic
Slave
Trade,
the
age
of
High
Imperialism,
the
post-World
War
II
era
to
the
current
stage
of
globalization
and
are
identified
and
analyzed.
From
ads
selling
slaves
to
the
ones
promoting
the
ideal
of
equality,
from
the
campaigns
generating
new
racial
currencies
to
the
ones
turning
down
the
existing
racist
overtones,
Linda
C.
L.
Fu
examines
over
100
advertisements
and
draws
on
a
300-year
span
of
references
to
reveal
the
plurality,
chaos,
variation,
and
resilience
of
the
colonial
concepts
of
race
in
society
through
advertising
discourses
in
the
West.
Advertising
and
Race
is
the
first
book
devoted
exclusively
to
the
study
of
strategic
deployments
of
racial
tropes
in
advertising
amid
waves
of
historical
challenges.
With
a
well-mixed
theoretical,
historical,
social,
and
professional
narrative,
it
presents
a
new
approach,
critical
insight,
and
a
comprehensive
reference
for
the
study
of
advertising
and
communication,
as
well
as
the
study
of
race,
society,
culture,
and
globalization.
Details
| OPC | PGB7DYG |
|---|---|
| Codes | 1433122189 (ISBN-10) |
| 9781433122187 (ISBN) |
Compare Sellers for Advertising and Race
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| Seller | Ratings | Warranty | Returns | Price | Delivery | Total | Quantity |
|---|---|---|---|---|---|---|---|
| (2.7k reviews) | - |
30 Days
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|
£94.95
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Est. Delivery:
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|
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