Brand Choice and Loyalty Evidence from Swiss Car Registration Microdat
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Sold by: Ria Christie Collections
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Brand Choice and Loyalty Evidence from Swiss Car Registration Microdat Description
By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables.
Details
| OPC | PXJPCTY |
|---|---|
| Brand | riachristiecollections |
| Codes | 3658280131 (ISBN-10) |
| 9783658280130 (ISBN) | |
| MPN | 9783658280130 |
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