Brand Journalism by Andy Bull Paperback Book
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Brand Journalism by Andy Bull Paperback Book Description
Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.
Details
| OPC | PY5RR9B |
|---|---|
| Brand | riachristiecollections |
| Codes | 0415638100 (ISBN-10) |
| 9780415638104 (ISBN) | |
| MPN | 9780415638104 |
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