Congruency Expectations and Consumer Behavior in Digital Environments
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Sold by: Ria Christie Collections
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Congruency Expectations and Consumer Behavior in Digital Environments Description
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers'' attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising.
Details
| OPC | PXPR9K5 |
|---|---|
| Brand | riachristiecollections |
| Codes | 365828420X (ISBN-10) |
| 9783658284206 (ISBN) | |
| MPN | 9783658284206 |
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