Consumer Management in the Internet Age How Customers Became Managers
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Sold by: Ria Christie Collections
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Consumer Management in the Internet Age How Customers Became Managers Description
This book analyzes online consumer management, a practice in which customers monitor, report on, and discipline workers through posting online reviews. Through examining reviewer communities, the author analyzes the ways in which our need for collective purpose is increasingly transformed into profit production under modern capitalism.
Details
| OPC | PXRM8D8 |
|---|---|
| Brand | riachristiecollections |
| Codes | 1498592236 (ISBN-10) |
| 9781498592239 (ISBN) | |
| MPN | 9781498592239 |
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