Corporate Diplomacy How Multinational Corporations Gain Organizational
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Sold by: Ria Christie Collections
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Corporate Diplomacy How Multinational Corporations Gain Organizational Description
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication.
Details
| OPC | PXNRJBS |
|---|---|
| Brand | riachristiecollections |
| Codes | 3658368179 (ISBN-10) |
| 9783658368173 (ISBN) | |
| MPN | 9783658368173 |
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